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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

Lotus confirms new Elise S Cup

Head on over to the Lotus website, and though the Elise isn't offered in the United States anymore, buyers in other markets can choose between numerous models: there's the base Elise, the Elise Club Racer, the Elise S and the Elise S Club Racer, and that's before even getting into the even more extreme Exige that's also based on the Elise. Track-day enthusiasts can also go for the full-on Elise S Cup R, but now the British sportscar manufacturer has confirmed a new variant.
Called the Elise S Cup, it slots in between the CR and the Cup R as an extreme performance model that can actually be driven to the track and back home on public roads. The S designation tells us it packs the 1.8-liter supercharged four that already produces 217 horsepower and 184 pound-feet of torque in the existing Elise S, Elise S CR and Elise S Cup R, but as we saw when Lotus was testing the new variant around the Nürburgring, the Elise S Cup packs some key upgrades.
It's got an aero kit - including front splitter, winglets, side skirts, rear diffuser and rear wing - that's more aggressive than other road-going models (though apparently less extreme than the track-focused S Cup R), helping to generate 145 lbs of downforce at 100 mph and 275 lbs at top speed and besting the Elise S around the Lotus test track by an impressive three seconds.

Lotus pulled 55 pounds out of the Exige and added power to create this Sport 380

The hard-core Lotus just got harder. Or maybe corier? Anyway, the Lotus Exige Sport 380 is the most extreme iteration of the Elise and Exige yet. It hits 60 mph in 3.5 seconds, has even more downforce than the Sport 350, and weighs a full 55 pounds less than that car if you opt for the lightweight exhaust. With a curb weight of 2,425 pounds, that weight reduction means something. Mass was pulled out of a variety of places on the car, including the front splitter, front "hood" insert, wing, and diffuser surround, all of which are rendered in carbon fiber and save a cumulative six pounds. Swapping the rear glass to polycarbonate reduces weight by two pounds, a lithium-ion battery in place of the standard one removes 23, the carbon racing shell seats cut 13, and lighter wheels and brake discs lower the total by 22. Lotus even messed with the lights on the back, going from four big ones to two and making do with smaller fog and reverse lights, saving just over half a pound. That optional titanium exhaust saves an additional 22 pounds. And it's not like the Sport 350 was a porker. As the name suggests, there's more power coming from the supercharged and heavily massaged 3.5-liter Toyota V6. The Sport 380 makes 375 horsepower and 302 pound-feet of torque, up from 345 and 295 in the Sport 350. The 380 accelerates to 60 mph in 3.5 seconds (down from 3.7) regardless of which transmission you choose, but we highly recommend the six-speed manual over the auto, if only for its fantastic and beautiful exposed linkage. Tweaks to the aero package keep drag in check while increasing downforce by about 60 percent over the Sport 350, for a total of 309 pounds at top speed. Which, if you're curious, is 178 mph for the manual, 170 for the auto. So another vote for the three-pedal version. We'll have to remain curious, though, because sadly the current Exige is still not available in the US in any form, nor will it be. But Lotus is working on a new one that should arrive in a couple years to join the rejuvenated Evora lineup – the fantastic Evora 400 and upcoming, fantasticker Evora Sport 410. Related Video: Featured Gallery 2017 Lotus Exige Sport 380 View 14 Photos Image Credit: Lotus Lotus Convertible Coupe Lightweight Vehicles Performance