2000 Lotus Esprit V8 Twin Turbo on 2040-cars

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New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

Lotus F1 Team promotes Joylon Palmer for next season

After letting its longtime protege Romain Grosjean go to the Haas F1 team, Lotus has named his successor for next season. Driving for the team as it transitions back to being the Renault factory outfit will be one Jolyon Palmer, the current reigning GP2 champion and possibly one of the best-poised drivers to make it into Formula One. The 24-year-old Brit has been steadily working his way up the formula racing ladder, winning races in Formula Two and GP2 over the past several years before winning the latter title last season. During that victorious campaign he also served as a test driver for Force India, before switching to Lotus this season and getting 10 grand prix practice sessions under his harness. Jolyon's own experience undoubtedly sealed the deal, but his upbringing surely put him in a prime position to make it in single-seater racing. He's the son of former F1 driver Jonathan Palmer, himself a past Formula Two champ before completing half a dozen seasons in Formula One. It's what the elder Palmer's been up to since leaving the grid, however, that's put the son in such a strong position. As head of MotorSport Vision, Jonathan Palmer controls five major racing tracks across the UK – including BrandsHatch, Outlton Park, Snetterton, Cadwell Park and the Bedford Autodrome. He also runs a couple of trackday programs, founded the now-defunct Formula Palmer Audi series and continues to operate the FIA Formula Two Championship, the BRDC Formula 4 Championship, and the British Superbike Championship. All of which gave young Jolyon plenty of room to run as he developed his career. Will that be enough to put the young Palmer in a position to win next season? Only time will tell. But he arrives at a pivotal time for the team, which is expected to transition back from the privately held Lotus operation to Renault's hands, running once again as the factory team – but saddled with an engine package that has been underperforming against the competition. One way or another, it ought to be an interesting time to be in Enstone. Related Video:

Race Recap: 2013 Korean F1 Grand Prix crazy enough for Psy [spoilers]

The end of qualifying for the 2013 Korean Formula One Grand Prix left us with five pairs: two chassis each from Infiniti Red Bull Racing, Mercedes-AMG Petronas, Lotus, Ferrari and Sauber. Yes, Sauber. The last time the Swiss team had two drivers in the top ten was Japan last year, when Kamui Kobayashi converted the grid spot into a podium.
But let's start at the front of the top ten, where Sebastian Vettel put his Red Bull on pole for the 42nd time in his career. He was followed by Lewis Hamilton in second place by two-tenths of a second, Mark Webber in the second Infiniti Red Bull, and Romain Grosjean in the Lotus in fourth. Out-qualifying teammate Kimi Räikkönen again, the Finn would line up in tenth. Nico Rosberg put the second Mercedes in fifth, Fernando Alonso got the first Ferrari into sixth ahead of teammate Felipe Massa, while Nico Hülkenberg led with the first Sauber in eighth, teammate Esteban Gutiérrez showing the promise he was hired for (okay, and his money) in ninth. Except they'd all move up a place because Webber had to serve his ten-place grid penalty after getting his third reprimand of the season in Singapore. That would get Sergio Perez in his McLaren into tenth. Yes, McLaren needed a grid demotion ahead to make it into the top ten.
It was an entertaining top ten that no one would have expected. When the red lights went out, we were treated to one of the most entertaining races of the year - it was Gangnam Style at 300 kilometers per hour.