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Coca-Cola returning to F1 with Lotus sponsorship [w/videos]

Even before Red Bull Racing became a record-breaking three-time Constructor's Champion in Formula One, it has dominated conversations both as a team and as an energy drink. After seven years of "Red Bull this" and "Red Bull that," Coca-Cola is reportedly ready to jump into the F1 fray with its Sweden-based energy drink Burn.
Rumors had placed Coca-Cola's entry with McLaren F1, but it's actually Lotus that has secured the deal. We have no idea what the sponsorship will look like, but the website for Burn says that "We [intend] to foster that creativity by incorporating art and music in a way that will break the conventions of traditional F1 sponsorship," Lotus F1 team principal Eric Boullier adding "We are excited to partner with burn to build a new and innovative model for sponsorships that will combine experiences, content creation and social media..."
Since most - including this writer - have no idea what Burn is, we've included a couple of Burn commercial spots to help get us up to speed, which you'll find below. The 2012 season hasn't even ended, and we're already looking forward to 2013...

European commission investigating F1 finances and anti-competitive accusations

The Kingdom of Formula One reminds us of renaissance Florence - ruled by a singular chieftan behind a mask of representative involvement, rife with spectacularly convoluted machinations, awash in innovations that help define our world and far-flung, vindictive misery. If we found out Bernie Ecclestone's real last name was de Medici, well, it would explain a lot. Now after a bit of back-and-forth, the European Commission (EC) has taken aim at the kingdom, investigating whether F1 is anti-competitive and if the FIA has abused its antitrust agreement. The reason for EC scrutiny is that a British member of the European Parliament who represents an area in southwest England, Anneliese Dodds, has fielded complaints from engineering companies in her constituency that recent moves in F1 have put them out of business. She wrote to the EC to question why the FIA now has a stake in F1 when it signed an agreement in 2001 to be solely a governing body and abdicate any stakeholding in the sport. She also questioned the F1 Strategy Group, a group of the six top teams in F1 that makes decisions about the direction of the sport; she says that the Strategy Group not only appears to be a case of the F1 shirking its rule-making duty, it has resulted in unfair treatment of the small teams that aren't in the group. Dodds has a bit of a point. In 2001, the FIA sold F1's commercial rights to Ecclestone for 100 years for a sum of $313.7 million. That was done to placate European regulators who insisted that "the role of FIA will be limited to that of a sports regulator, with no commercial conflicts of interest." Although the rights are ultimately owned by the FIA and bring in a $10M fee every year from Formula One, those rights bring in $1.6 billion each year to Formula One Management (FOM), the company that owns F1. When Ecclestone was trying to get the new Concorde Agreement signed in 2013 that governs the running of the sport, the FIA wouldn't sign, saying it wanted F1 to share a larger slice of its revenue – the FIA has been losing money for years, see. To the get the FIA to sign, Ecclestone sold it a one-percent stake in F1 for $460,000 and gave the FIA a $5M signing 'bonus;' whenever F1 has its IPO, that stake is estimated to be worth about $120 million - not a bad return. Yet, according to the aforementioned 2001 agreement, the FIA can't have that equity stake.

Lotus Emira delayed for the U.S. while allocation amount and prices rise

It's Lotus' turn to catch the production and pricing virus, an ailment that's caused almost every automaker to lag on delivery timetables while increasing prices for reservation holders. Last October, Lotus Emiras intended for the UK home market were already trailing delivery estimates by six months. Early last year, Lotus expected to get Emiras tagged with U.S. plates as soon as fall of 2022. Now, CarBuzz reports that Emira V6 First Edition units destined for the U.S. will land on our soil this summer but won't be released to customers until between mid-October and mid-December. According to a letter sent by Gator Motorsports' franchise Indy Lotus in Indianapolis, Indiana, the holdup is U.S. certification.    On top of the delay, prices are going up for all U.S. and Canadian reservation holders except those who have completed paperwork for the initial North American V6 First Edition allocation. Lotus said the various troubles and quagmires around the world have increased the Emira's unit cost by around $14,400. Folding that into the MSRP would make the price $108,300 before destination. We say "initial" about that allocation because Lotus has upped the North American allotment by 600 units, making 1,300 in total to come to come to NA, the U.S.-specific number slightly smaller. When the second tranche becomes open for reservations, they will cost $105,400 in the U.S., that price already on the U.S. retail site configurator. Anyone who reserved the AMG-powered four-cylinder Emira I4 First Edition is going to see their cost rise from the $85,900 announced before. The new price MSRP be revealed until later this year, deliveries not scheduled to commence until Q2 of 2024. Of course, we should expect the cost of the regular series production cars to rise as well. The situation varies by market, so anyone on any of Lotus' lists should check with their Lotus dealer. A lively thread on Emira Forum that started in February is up to 26 pages as global Emira buyers try to figure out who needs to confront what increase. Part of the ire comes from Lotus having promised none of the pricing challenges would be passed on to reservation holders, saying, "The price you're being quoted is the price you'll pay for your Emira."     Ready for the good news? There will be more options to spend your money on.