2008 Lotus Elise on 2040-cars

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New models, new markets: Lotus plans major expansion in the 2020s

Lotus was so quiet during the 2010s that some enthusiasts wonder if it still exists. It's alive, it's healthier than it's ever been in recent memory, and it's orchestrating a major expansion that will put it back in the spotlight. Its renaissance starts with the Evija, an electric hypercar packing a 2,000-horsepower punch that Matt Windle, the company's engineering boss, called a trailblazer. Future models will all be influenced by this limited-edition coupe. Beyond that, the company is taking steps to overhaul its entire business, from the design language that characterizes its cars to the restaurant its employees eat at — seriously. Even the cafeteria is getting a makeover. "We're building the brand, building the product range, building the dealer network, and building facilities. There's a huge investment program going on," Windle told Autoblog. "We need to shoot the arrow far enough ahead so that we don't get stuck in the day-to-day problems and instead keep an eye on what we need to do long-term," he added. The company's to-do list is long, and rebuilding a brand is difficult, but Lotus believes it can pull it off. The executive team is betting on an array of new products to reach customers in markets Lotus has little or no presence in; the United States comes to mind. The ultimate goal is to increase the brand's annual volume. Windle understandably couldn't shed light on the product plan, but unverified rumors point to a born-again Esprit powered by a 500-horsepower hybrid powertrain made up of a mid-mounted, Toyota-sourced V6 and electric components provided by sister company Volvo. Another one of the company's future models is an SUV —its first — allegedly built on Volvo bones and aimed at the Porsche Macan. We hear a new Elise is coming, too. The engineer explained his team doesn't feel the least bit constrained by the decades-long heritage Lotus is built on, and it's ready to embrace new technologies as it moves forward. "Electrification has given us the ability to look at things differently," he explained, while clarifying the company's core values (aerodynamics, ride, handling, and lightweight construction) won't be overlooked as it expands. "We will stay true to them," he pledged. "Light is right," the phrase famously coined by Lotus founder Colin Chapman, will live on, then. China-based Geely purchased a majority stake in Lotus in 2017 and it's helping turn it around.

Lotus Emeya 'hyper-GT' teased before September 7 debut

The Lotus Type 130 became the battery-electric, 1,972-horsepower Evija coupe. After an ICE diversion for the Type 131 to become the Emira, the Type 132 became the battery-electric Eletre "hyper-SUV." The Type 133 four-door is nearly upon us, and we now know its name will be the Emeya. This corrects the error of thinking the sedan will be called the Envya, based on Lotus filing to trademark that name. A brief Emeya teaser for the "hyper-GT" before a debut September 7 announces a challenger to EVs like the Porsche Taycan, spicier variants of the Lucid Air, the Tesla Model S Plaid, and less obviously, the Polestar 5 from the also-Geely-owned sibling brand.  Naturally, the teaser offers just a small taste of what's ahead. We see a quartet of thin, hockey-stick LED headlights, finally exposed after Lotus hid the upper lights behind camouflage on prototypes. There's a full-width LED light bar in back, underneath the active spoiler at the base of the rear window. And a brief moment 18 seconds into the video shows a large front brake caliper in yellow, painted with the automaker's name and the words "Carbon Ceramic."    The Emeya will be based on the same internal package as the Eletre. If the sedan gets two output ratings like the SUV, the template indicates baseline performance from a dual-motor powertrain of around 595 or 893 horsepower, and battery packs of either 92 kWh or 120. European range estimates for the SUV come in at 373 miles for the less powerful S trim, 304 miles for the stouter R. With the sedan having less of a battle to fight against the wind, we'd expect those spec-sheet numbers to improve. Practical use could tell a different story, engineers saying they tuned the Emeya to be a driver's car and benchmarked the Taycan. The feature list should include an 800-volt architecture and fast charging up to 350 kW, all-wheel drive, rear-wheel steering, active roll control, and the Eletre's active front intake shutters. Figured to be less than two inches longer than a Taycan, spy shots from last year showed the same minimalist driving space as the Eletre, but a dedicated four-seat interior. That extended center console could have been part of an option package, though. The SUV isn't making it to the U.S. until next year. We figure the sedan should arrive here afterward, likely for the 2025 model year. We'll know more on September 7.  Video Green Lotus Electric Future Vehicles Luxury Performance Sedan

Lotus F1 Team promotes Joylon Palmer for next season

After letting its longtime protege Romain Grosjean go to the Haas F1 team, Lotus has named his successor for next season. Driving for the team as it transitions back to being the Renault factory outfit will be one Jolyon Palmer, the current reigning GP2 champion and possibly one of the best-poised drivers to make it into Formula One. The 24-year-old Brit has been steadily working his way up the formula racing ladder, winning races in Formula Two and GP2 over the past several years before winning the latter title last season. During that victorious campaign he also served as a test driver for Force India, before switching to Lotus this season and getting 10 grand prix practice sessions under his harness. Jolyon's own experience undoubtedly sealed the deal, but his upbringing surely put him in a prime position to make it in single-seater racing. He's the son of former F1 driver Jonathan Palmer, himself a past Formula Two champ before completing half a dozen seasons in Formula One. It's what the elder Palmer's been up to since leaving the grid, however, that's put the son in such a strong position. As head of MotorSport Vision, Jonathan Palmer controls five major racing tracks across the UK – including BrandsHatch, Outlton Park, Snetterton, Cadwell Park and the Bedford Autodrome. He also runs a couple of trackday programs, founded the now-defunct Formula Palmer Audi series and continues to operate the FIA Formula Two Championship, the BRDC Formula 4 Championship, and the British Superbike Championship. All of which gave young Jolyon plenty of room to run as he developed his career. Will that be enough to put the young Palmer in a position to win next season? Only time will tell. But he arrives at a pivotal time for the team, which is expected to transition back from the privately held Lotus operation to Renault's hands, running once again as the factory team – but saddled with an engine package that has been underperforming against the competition. One way or another, it ought to be an interesting time to be in Enstone. Related Video: