2005 Lotus Elise Turbocharged on 2040-cars

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New Lotus owners ditch ambitious five-year plan

This didn't take long. The new overlords at Lotus have reportedly scrapped the company's five-year plan. DRB-Hicom ditched the turnaround strategy, penned by ousted CEO Danny Bahar, because it believes the market viewed the plan as overly ambitious.
The new product plan will slim the number of new model lines from five to three, and Lotus will likely slash the number planned consultants in favor of relying more heavily on in-house talent. According to The Star, the move should help expedite product development and save cash at the same time.
Even so, nothing is written in stone as of yet. DRB-Hicom says the new plan will take up to a year to finalize. The company has dumped around $242 million into Lotus so far this year, and the struggling automaker may require another $121 million by 2013. Lotus all but stopped production earlier this year during a loan freeze, but the lights came back on in April. The company now produces around 44 vehicles per week.

Genii capitalizing on Lotus F1 tech with new sports car?

Detractors will tell you that there's little to be applied from Formula One racing to the cars we drive, but what about the cars most of us could only dream of driving? We're talking about supercars from the likes of Ferrari and McLaren - two hugely successful F1 racing teams that have successfully made the transition into building exotic sports cars for the road. And soon there may be one more.
That would be the Lotus F1 Team, which is rumored to be working on a sports car project of its own. Now we know what you might be thinking: Lotus already makes sports cars. Indeed they do, only the F1 team has nothing more to do with the automaker behind the Exige and Evora than the name they share. Today the team (formerly known as Toleman, Benetton and Renault) is owned by Genii Capital, whose chairman Gerald Lopez recently confirmed the rumors to Auto Motor und Sport: "We are going to develop a carbon chassis for a sports car that can be built in large quantities.... But this has nothing to do with Formula 1."
With little to nothing in the way of details available, the circulating rumors had tied the venture to on-again, off-again Italian auto marque De Tomaso. But our source at ATS (which recently bought the rights to the De Tomaso name following Gian Mario Rossignolo's aborted attempt to revive it) firmly denied the prospect of any such collaboration. Spokesmen for the Lotus F1 Team would not divulge any information; neither would the press office for parent company Genii Capital, leaving the door wide open to speculation once again.

Lotus Exige S tears the roof off

Some things just don't make sense. But then we're not sure they really have to. Imagine Porsche took the Cayman, which is essentially the coupe version of the Boxster, and turned it into a convertible. Wouldn't make much sense, would it? Well that's essentially what Lotus did with the creation of the Exige S Roadster.
The Exige, you see, was already the fixed-roof version of the Elise. So what was the point in turning it back into a roadster? That's what our friends at XCar tried to ascertain in the video below. We could tell you what conclusion they arrived at, but that would spoil all the fun. So we'll just let you enjoy the seven-minute clip and see for yourself. Just remember: it doesn't have to make sense. It just has to be a Lotus.