2005 Lotus on 2040-cars

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Lotus won't launch a 3-Eleven successor until it overhauls its range

Lotus has received an enthusiastic response to limited-edition models like the 3-Eleven. It's open to the idea of making similar cars, but Autoblog learned fans shouldn't expect to see one until it has overhauled its range. "There is room for it, but we have so many things to do that we're already committed to. Getting a new product range out there is the priority," Matt Windle, the firm's engineering boss, told us during an interview. The decision to wait is a wise one, because Lotus has a lot on its plate for a small company. It's putting the final touches on the electric, 2,000-horsepower Evija, it's allegedly working on a new Esprit with hybrid power, and unverified rumors sketch the outline of an SUV pegged in the same segment as the Porsche Macan. On the other hand, the global market's appetite for few-off models is healthy. Bentley had no trouble selling 12 examples of the Bacalar, for example, and even Aston Martin wants a piece of the pie. This trend isn't lost on Lotus; it knows it's in a unique position to capitalize on it. It competes at a lower price point than most other companies making limited-edition cars, and its "light is right" motto is still revered in enthusiast circles. While its car-building division is busier than ever, its engineering arm has the bandwidth to work on special projects. "Lotus Engineering, the consultancy side of the business, is going strong as well. We've been talking about bespoke programs with other companies. That's one way we could deal with that, and it would take it away from the main product development teams. Nothing is confirmed yet, but there are a lot of discussions going on," Windle revealed without giving too much away. Lotus has been there before. It notably helped John Z. DeLorean bring the DMC-12 to the market, and it transformed the Opel Omega into the fastest sedan in the world. Some of our geekier readers will remember the "handling by Lotus" emblems on the Isuzu Impulse. It has worked on several General Motors engines, too, including the EcoTec unit that once powered several Saab, Saturn, Chevrolet, and Pontiac models. The next limited-edition Lotus will have big shoes to fill whenever it arrives. The aforementioned 3-Eleven stood proud as the fastest street-legal Lotus when it made its debut in 2015, and the 430 variant (pictured) launched in 2018 put an even greater focus on performance.

Lotus to move immediately forward with new variants rather than new models

It took 1.5 years, but a DRB-Hicom managing director told Malaysia's Business Times that the company has "cleaned up" the situation at Lotus from its finances to its marketing and image. The clean-up job we're most interested in, the product portfolio, will be demonstrated by financial investment in a three-year program of "variants based on existing products - variants with improved technology, improved performance."
You'll notice mention of the word "variants" three times but no mention of the phrase "new models." We knew that with the death of the five-new-model turnaround plan dreamed up by ex-Lotus CEO Dany Bahar DRB-Hicom said there'd only be three distinct lines - which is the current number - but during Lotus' trouble-plagued 2012 it sold just 80 cars all year, and for a tense spell it really wasn't clear if DRB-Hicom would commit to even keeping Lotus alive, much less investing in it.
It's not clear how much is being put into in the three-year program of offshoot models like the 345-horsepower Exige S Roadster (pictured), but it might be fair to say this is where Lotus' revival really begins, and does so with baby steps. Autocar reports that DRB-Hicom has already put 100 million pounds into the English carmaker, and as its issues were worked through Lotus has sold almost as many cars in the first five months of this year as it did all of last. That has not only convinced the Malaysian minders to throw more money its way, but the UK's business secretary has also approved a 10-million-pound investment into Lotus through the Regional Growth Facility program.

Lotus unveils new racing bike for British Olympics team

Lotus Engineering, the automotive consultancy and industrial design arm of the British performance car brand, has marked its return to competitive cycling with a sleek and lightweight new track bike that features novel fork, seat stays and handlebars. Developed in concert with Hope Technology, a British bike-components manufacturer, the bike is aimed at helping the Great Britain Cycling Team notch medals at the 2020 Tokyo Olympics. For Lotus, the bike represents a return to cycling after a 25-year absence. It’s also a nod to the Lotus Type 108 bike Chris Boardman rode to a gold medal at the 1992 Barcelona Olympics and in the 1994 Tour de France, where he won the prologue time trial to take the yellow jersey. Hope/Lotus British Cycling View 10 Photos WeÂ’re not given any details about the bikeÂ’s technology or specs, except that the Hope-designed frame is made of high-modulus composites with fabric woven in the U.K. Lotus was responsible for the unique fork and seat stays, with each characterized by slim polished metal tubing and a wide-flaring hooping design when viewed straight on. The handlebars similarly feature a flattened profile across the crossbar. Not surprisingly, the bike underwent lots of wind-tunnel testing, both with and without riders, plus testing to maximize strength with minimal weight. Lotus also said it worked to improve stiffness and front end feel. Much of the design and development was done after the 2016 Olympics, when the UCI governing body made changes to the rules governing bike development. Lotus and Hope were supported by British engineering firm Renishaw. The bikeÂ’s design must be approved by the UCI and be ridden by the Great Britain Cycling Team during the 2019–2020 Tissot UCI Track Cycling World Cup series by the end of this year in order to qualify to be ridden in the 2020 Olympics in Tokyo. TheyÂ’ll start riding it this weekend at the Minsk-Arena velodrome in Belarus, and November 8–10 in Glasgow, Scotland. ItÂ’ll also be displayed at the Rouler Classic event in London starting Friday and running through Sunday. Lotus Bicycle lotus engineering