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Lincoln prepping MKZ re-launch?

Launching an all-new car is no easy task. Case in point is the 2013 Lincoln MKZ, introduced with the fanfare of a major nationwide marketing campaign, including expensive Super Bowl ads, just as Ford was curbing production over potential quality issues. The resulting mess was nothing short of a nightmare for any automaker - customers visiting dealerships looking for cars that hadn't been delivered yet. Disappointed buyers walked out of Lincoln retailers without new keys in their hands, or switched to a competing brand to fill empty spaces in their driveways.
The impact was painful, as Lincoln's sales in January and February of this year were among the lowest it has recorded in more than a quarter century. Even though March looked a bit brighter, with the supply crisis reportedly over (there are 3,000 units in transit and production is approaching 200 units per day) the automaker is reportedly studying the feasibility of giving its pivotal MKZ the launch it originally deserved.
According to TheDetroitBureau.com, putting the MKZ back on consumer's radar could cost Ford tens of millions of dollars, but that kind of investment may be warranted if potential buyers have forgotten about the new model... or worse, if they have forgotten about Lincoln.

2023 Lincoln Navigator makes changes to trim lineup and color menu

Lincoln has been doing its thing out of the way of the big headlines at Ford. The brand hasn't put out an official press release for the Navigator since August 2021, the 2023 Navigator whispering into the new year so quietly we barely noticed. The big SUV got refreshed for the 2022 model year, gaining the brand's ActiveGlide hands-free driving system, Lincoln Enhance over-the-air update capability, a larger 13.2-inch infotainment screen, two new themes for the top-tier Black Label trim called Central Park and Invitation, tweaked front and rear fascias, and a few other bits. For 2023, the changes are mostly decorative and financial. The base extended model known as the Navigator L is gone. The stretched Navigator now comes in Reserve and Black Label only. Flight Blue is no longer on the exterior palette, but Diamond Red Tricoat can be ordered for the base Standard trim as well as the Reserve and Reserve L. The sole powertrain is unchanged, that being a 3.5-liter twin-turbocharged EcoBoost V6 with 440 horsepower and 510 pound-feet of torque sending power through a ten-speed automatic to either the rear wheels or all four. 2023 Navigator prices after the $1,895 destination charge, and their increases from 2022, are: Standard: $81,620 ($3,215) Reserve: $93,830 ($4,730) Reserve L: $96,860 ($5,090) Standard 4WD: $84,620 ($3,215) Reserve 4WD: $96,530 ($5,090) Reserve L 4WD: $99,555 ($5,090) Black Label 4WD: $111,150 ($6,475) Black Label L 4WD: $114,195 ($6,475) As you can see, there are some healthy bumps compared to launch pricing for the 2022 model year. In 2022, the base model dropped by $5, three other trims rose by a few hundred, one trim rose by $1,760, and five climbed by almost $5,000. For 2023, a $5,000 increase is effectively the norm. Getting a Navigator seems to be a little easier than around this time last year when Lincoln made the model custom order only. Now the warning text reads, "Some models, trims and features may not be available. Please contact your local Lincoln Retailer for updates and assistance." Bring money. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.