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Coach Door Everything! This low-volume Lincoln Continental needs to inspire future Lincolns

One of the stranger vehicles that came through the press fleets last year was the 2020 Lincoln Continental Coach Door Edition. And it was strange for a wide array of reasons. It’s an extremely limited-production model; Lincoln only built 150 examples, plus another 80 of the 2019 80th Anniversary Edition that first featured the same rear-hinged doors. ItÂ’s also obsolete, since Lincoln ended production of the base Continental last year. And even if Lincoln kept building Continentals, the model was effectively obsolete in a world dominated by crossovers and SUVs. Plus, as weÂ’ll touch on in a bit, its driving dynamics were rather old-school for better and worse. But after spending some time with this odd car, it became clear that Lincoln managed to make something special, and the coach doors shouldnÂ’t die with the Continental. Before we dig deep into what the car is like and the lesson Lincoln should learn from it, hereÂ’s a quick refresher. The rear-hinged Continental started with the 2019 80th Anniversary Edition as a run of 80 cars, followed by the 2020 Coach Door Edition. To give it the fancy doors, as well as the extra length they required, Lincoln partnered with Cabot Coach Builders in Massachusetts. They took a Black Label model with the twin-turbocharged 3.0-liter V6, made the body modifications, and also added a few custom interior touches. Besides those changes, itÂ’s just like any other Continental Black Label. Well that, and it costs nearly $40,000 more. LincolnContinentalCoachDoors_03_HR View 36 Photos Since nothing really changes mechanically, thereÂ’s nothing about the Coach Door EditionÂ’s driving experience that sets it apart from a similarly equipped Black Label. The 400-horsepower twin-turbo V6 pulls hard all through the rev band and with no waiting. ItÂ’s a bit coarse for a luxury car engine, but the performance makes up for it. The relatively old six-speed automatic is quite smooth, though shifts are slow. Ride and handling change quite a bit depending on whether youÂ’re in the normal comfort mode or sport mode. Comfort mode does a great impression of the floaty, bobbing land yachts of the past, which is accompanied by quite a bit of body roll. Pop it into sport mode, and the body roll is significantly reduced, the steering weights up, and control is massively improved. It almost feels nimble. But the ride becomes stiff and bumpy, not something befitting a mini limo. So itÂ’s a mixed bag.

Junkyard Gem: 2006 Lincoln Zephyr

The Lincoln Motor Company went all-truck for its North American offerings in the 2021 model year, announcing the death sentence for the Continental and MKZ sedans in 2020. The MKZ was the sibling to the Ford Fusion and Mercury Milan (the latter car discontinued in 2011 when the entire Mercury Division got the axe), but it wasn't called the MKZ for its first model year of 2006. For that one year, it was given a name with deep resonance in the Ford Empire: Zephyr. Here's one of those cars, found in a Denver boneyard recently. Ford's first use of the Zephyr name came when Edsel Ford spearheaded the creation of the futuristic-looking Lincoln-Zephyr for the 1936 model year. The Lincoln-Zephyr packed a flathead V12 engine under its hood, which is the same engine that turned a Model A Ford into a Cadillac-passing hot rod in the 1955 Charlie Ryan song "Hot Rod Lincoln" (the better-known 1971 cover version by Commander Cody and His Lost Planet Airmen inaccurately refers to the Lincoln engine as a V8; ex-Commander Cody frontman—and Iggy Pop's high school classmate—Bill Kirchen still makes the V8 claim but he's earned the right by now). The Zephyr name disappeared from the Lincoln lineup after 1942. In 1950, Ford of Britain revived the Zephyr name for use on a Dagenham-built saloon; British Zephyr production continued through 1972, and left-hand-drive versions of the Ford Zephyr were sold in the United States from the 1952 through 1964 model years. Mercury finally got the use of the Zephyr name, for the 1978 through 1983 model years, on the Mercury-badged sibling to the Ford Fairmont. A Chinese-market midsize luxury sedan built by Changan Ford was given the Zephyr Reflection name prior to launch, but it hit showrooms last year as the Lincoln Z. So much history in the junkyard! The saga of the name change from Zephyr to MKZ didn't end with the 2007 model year, though. Members of the Lincoln top brass spent some months insisting stubbornly that the new name should be pronounced "Mark Z" (apparently in reference to the great Lincoln Mark cars of the past or perhaps the brand-new Mark LT pickup), but finally acquiesced to the "Em-Kay-Zee" pronunciation used by everybody else in the United States and the "Em-Kay-Zedd" pronunciation used by the rest of the English-speaking world. The interior of the 2006 Zephyr was quite similar to what you got inside the Fusion and Milan, but with real wood (maple or ebony) trim and standard leather.

Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.