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Lincoln taps Serena Williams to pitch all-new Navigator

Lincoln is turning to a new star to help it pitch the hot-selling Navigator SUV alongside Matthew McConaughey: Tennis megastar and businesswoman Serena Williams. She'll help pitch the Navigator in a social media campaign that launched Thursday. Lincoln released four short spots that will appear on Lincoln and Williams' social channels. In one, the longest at 41 seconds, Williams recalls buying her first Navigator as a teen and says she's come full circle as a mother. She dubbed the vehicle "Ginger." "Ginger was all white, she had 22s and she had rims," she says in the spot. "I felt like, you know, I was kind of balling in a way. It was like my first huge purchase." Another shows Williams talking on a tennis court about being a mother and how the vehicle functions as a kind of bedroom for her daughter, Olympia, who was born last September. "For me that's what's most important." Like the McConaughey spots before them, the new spots hew to the Lincoln script of mostly not focusing on the vehicle but rather on experiences. (Williams' experiences seem a lot less ethereal than McConaughey's.) View 4 Photos Williams is known for her tennis exploits, having won a record 23 Grand Slam singles titles and four Olympic gold medals. She has fashion deals with Puma and Home Shopping Network and launched her own fashion brand called Aneres. And she operates the Serena Williams Fund to emphasize education and help victims of gun and domestic violence, plus the Williams Sisters Fund, which she launched in 2016 with her sister, Venus. Serena Williams is also a member of the Oath Board of Advisors. Oath is the parent company of Autoblog. "Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family, she has her own clothing line, she sits on major boards, she's philanthropic — she has all these competing demands on her time," Lincoln Group Marketing Manager John Emmert said in a statement. "We know that time is our Navigator client's ultimate luxury as they balance everything in their busy lives, and Serena exemplifies that balance with poise and grace." It's not the first time Williams has endorsed an automotive brand, notes AdAge. Mini featured the tennis star in a Super Bowl ad in 2016. The Navigator is all-new for 2018. It won North American Truck of the Year last month at the Detroit Auto Show. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Junkyard Gem: 1986 Lincoln Town Car

Ford's Lincoln Division applied the Town Car name (originally the Anglicized name for a coupe de ville horse-drawn carriage) to new cars beginning with the 1959 Continental, but it wasn't until the 1981 model year that the Town Car became a Lincoln model in its own right (earlier Town Cars were Continentals). Those boxy, sharp-edged Town Cars were built throughout the remainder of the 1980s and sold well, but they're almost extinct today. Here's one of those cars, found in a Denver-area self-service yard recently. The Town Car was built from the 1981 through 2011 model years, with a complete redesign for 1990 that kept the same chassis but added a less angular body and rear air suspension. In 1998, the Town Car got the full "whale" body treatment seen on its Ford Crown Victoria and Mercury Grand Marquis siblings, and production of that version continued until the end. In China, Hongqi built a version badged as the CA7460 Qijian. All 1981-2011 Town Cars lived on the versatile and sturdy body-on-frame Panther platform. For a 1970s design, the Panther stayed relevant for a surprisingly long time. This car was closely related to the Ford LTD Crown Victoria and Mercury Grand Marquis, not to mention the Continental Mark VI. The interior is full of "wood-tone appliques" and the gauges come straight from mid-1970s Lincoln-Mercury products. These "twin comfort lounge" seats were just as comfy as they look here, and the Nearly Velour™ fabric just needs a cleaning to be in like-new condition. Of course, the optional Cartier package had much classier upholstery. You'll find one in every car. You'll see. Every 1980s Town Car had some sort of padded vinyl roof as standard equipment. This roof has not fared well beneath the Colorado sun. It's a shame that opera lights have gone out of fashion. Every 1981-1990 Town Car got a 302-cubic-inch (5.0-liter) Windsor V8 under the hood. 1986 was the first year that electronic fuel injection replaced carburetors in the Town Car; this engine was rated at 150 horsepower and 270 pound-feet. The jarring mashup of typefaces on the HVAC and radio controls of mid-1980s Fords always makes me uncomfortable. This car has the optional "wire-style" hubcaps, which cost an extra $341 (about $920 in 2022 dollars). Several flavors of aluminum wheels were available on the '86 Town Car, but no true wire wheels. The MSRP on this car was $20,764, or about $56,130 today. The Cartier Edition would set you back $25,235 ($68,215 now).

Ford Expedition, Lincoln Navigator recalled for fire risk

Owners of some 2021 Ford Expedition and Lincoln Navigator SUVs are being urged to park their vehicles outdoors and away from structures until they can be taken to dealers for repairs. Ford issued a recall covering 39,000 vehicles due to engine fires under their hoods, and it's not certain at this point what's causing the flames to start. According to documents posted on the National Highway Safety Administration's website, "The remedy is still under development." Ford says it has reports of 16 under-hood fires, with 14 of those happening in vehicles owned by car rental companies. The fires can happen even while the engine isn't running. According to Ford, "Some customers have reported a burning smell and smoke from the front passenger engine compartment while driving." The fires seem to be starting "in the rear of the engine compartment near the passenger side of the vehicle." Despite the under-hood fire risk, Ford is not at this time recommending that owners stop driving the vehicles. "We are working around the clock to determine the root cause of this issue and subsequent remedy so that customers can continue to enjoy using their vehicles," Jeffrey Marentic, general manager of Ford passenger vehicles, said in a statement. Ford says the fires appear to be limited to SUVs built from Dec. 1, 2020 to April 30, 2021 and says it has no fire reports from vehicles built before or after those dates. In a separate recall, Ford is also calling in about 310,000 heavy-duty trucks because the driver's air bag may not inflate in a crash. That recall covers certain 2016 F-250, F-350, F-450 and F-550 trucks. According to documents posted by NHTSA, dust can get into the airbag wiring in the steering wheel, which can cut electricity to necessary components. To fix the problem, dealers will replace the steering wheel's wiring. And in a third recall, Ford announced it is bringing in 464 Mustang Mach-E electric SUVs from 2021. A software problem in the electric vehicle can cause unintended acceleration, deceleration or a loss of drive power in all-wheel-drive vehicles. NHTSA documents say that the powertrain control computer may not detect a software error. The problem will be fixed by dealers or by an online software update.