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Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

Lincoln poised to double MKZ Hybrid production

The Lincoln MKZ Hybrid has been something of a hit for Ford since the beginning, exceeding the company's modest projected 15-percent take rate for more than two years (we say "modest" because that still means an overwhelming majority of Lincoln customers are passing up on the gas-electric powertrain even though it costs the same as the standard model). Either way, Lincoln builds 700 MKZ Hybrids at its plant in Mexico each month, but has sold 715 of them in each of the past three months. That's why, according to a report in The Detroit News, when the restyled 2014 MKZ Hybrid arrives (non-hybrid pictured), Ford is doubling production compared to 2013. Instead of the hybrid model being 20 percent of production, the new hybrid will make up 40 percent.
Ford is doing well with hybrids in general - its portion of the electrified vehicle segment jumping 12 points in a single year to 16 percent. Assuming Ford doesn't change the pricing strategy (along with the changes Ford is making to calibration to improve fuel economy), the sedan could continue to "[show] other luxury hybrids how it's done" when it goes on sale later this year.

2021 Jeep Grand Cherokee L vs Big Three-Row Crossovers | Spec comparison

The three-row 2021 Jeep Grand Cherokee L is here, entering an ever-growing segment of big crossovers that Jeep has ignored since the Commander of the late 2000s. Of course, the Dodge Durango has basically been a three-row version of the current Grand Cherokee with Dodge styling and a different interior, so it's not like The Corporate Entity Formerly Known as Chrysler has been without a contender in the segment. Jeep is a stronger brand than Dodge, however, and the three-row midsize segment is stronger than those with two rows (there's a vast sales difference between the Chevrolet Traverse and Blazer, as well as the Honda Pilot and Passport). In other words, the Grand Cherokee L could be a very big deal. It is also, quite literally, a very big deal. As you're about to see, it is now the largest three-row crossover, besting the length, wheelbase and height of even the gargantuan Traverse. There's more to the story than that, however, so we put together the below comparison chart to show you how the new Grand Cherokee L lines up on paper versus the biggest three-row crossovers. That includes the 2021 Ford Explorer, 2021 Kia Telluride, 2021 Hyundai Palisade and 2022 Chevrolet Traverse. This group also represents some of the strongest entries in the segment as well as those we feel are most likely to be considered alongside the big Jeep. To that end, we also included the 2021 Lincoln Aviator in the chart since its base price is actually less than what we anticipate the luxurious, range-topping Grand Cherokee L Overland and Summit trim levels to start.  Engines and drivetrains Note the differences in curb weight here. The Grand Cherokee L has the highest base curb weight of the group apart from the high-lux Aviator, yet its 3.6-liter V6 has the least amount of power and torque. Therefore, it'll be surprising if it's not the slowest in the group. There's of course the Hemi V8 available on the top Overland and Summit trim levels, but again, a hefty curb weight works against it. At 5,330 pounds, the lightest V8-powered JGCL weighs 600 pounds more than V6-power Explorer Platinum and ST models. On the other hand, nothing can touch the Hemi Jeep's towing capacity, and only the 400-hp Aviator betters the Jeep's base V6. Its 6,200-pound towing capacity greatly outdoes the 5,000-pound limits of not only the Telluride, Palisade and Traverse, but most others in the segment as well.