2008 Lincoln Navigator Base Sport Utility 4-door 5.4l on 2040-cars
Lake Forest, California, United States
2008 Lincoln Navigator
Ultimate Package Leather Seats 3rd Rear Seat Sunroof(s) Navigation System DVD Video System 4X4 Asanti Grill & Wheels Used and owned by Celebraty Antonio Nogueira for UFC Ultimate fighter seasson 8 Car is in great condition and only 65.000 miles Price 24K negociable Serious Buyer please! text 858-222-7111 |
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Auto Services in California
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Xtreme Liners Spray-on Bedliners ★★★★★
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Auto blog
Never mind the naysayers; Lincoln is worth saving
Fri, 10 Jan 2014
In the case of Henry Leland, naming his new car brand after the first President he cast a vote for in 1864 seemed a jolly good idea, on paper.
You should always be careful about the name you choose to give your new baby. The power of association can work in many ways, not always positive.
Lincoln needs a farewell address, not a new marketing plan
Tue, 09 Apr 2013
The trouble with Ford's Lincoln brand is that no one cares about it any more.
Not long after I heard that Mark LaNeve, chief operating officer of Ford agency Team Detroit, was moving to take over direct operations of the New York ad agency Hudson Rouge for Lincoln, I heard that JCPenney CEO Ron Johnson was ousted. The two events are connected.
Lincoln to adopt Mini-like personalization strategy?
Fri, 18 Jan 2013There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.