1981 Lincoln Continental Mark Vi Givenchy on 2040-cars

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Lincoln to adopt Mini-like personalization strategy?

There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.

Ford recalls 277,000 Super Duty trucks over foggy rear-view camera

Ford has issued a recall that applies to around 277,000 units of the Super Duty pickup built between the 2017 and 2020 model years. The campaign also includes about 13,000 units of the Lincoln Continental, and it aims to fix an issue that makes the rear-view camera foggy. Assigned recall number 22V-644 by the National Highway Traffic Safety Administration (NHTSA), the recall includes 139,131 units of the F-250, 109,960 units of the F-350, 14,830 units of the F-450, and 13,119 units of the Continental. The affected trucks are all fitted with the Ultimate Trailer Tow Camera system and were built between November 12, 2015, and March 10, 2020, while the affected Lincoln models are equipped with the 360-degree camera and were made from November 30, 2015 to March 10, 2020.  Ford explains "degradation of the coating on an internal rear-view camera lens can lead to a progressively foggy or cloudy image." It adds ultraviolet radiation causes the problem and that this issue increases the risk of an accident, though it's not aware of accidents or injuries. Owners of affected cars and trucks who have already paid to get the issue fixed have until September 30, 2022, to ask Ford for a refund. The company will begin notifying customers about the recall by mail on September 12, 2022, and it will ask them to take their vehicle to the nearest authorized dealer to get the rear-view camera replaced free of charge. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Restoring Headlights | Autoblog Details | Complete Detail Bonus

BMW, Hyundai score big in JD Power's first Tech Experience Index

While automakers are quick to brag about winning a JD Power Initial Quality Study award, the reality, as we've pointed out before, is that these ratings are somewhat misleading, since IQS doesn't necessarily distinguish genuine quality issues. JD Power's new Tech Experience Index aims to solve that problem. The new metric takes the same 90-day approach as IQS but focuses exclusively on technology – collision protection, comfort and convenience, driving assistance, entertainment and connectivity, navigation, and smartphone mirroring. It splits the industry up into just seven segments, based loosely on size, which is why the Chevrolet Camaro is in the same division (mid-size) as Kia Sorento and the Mercedes-Benz GLE-Class is in the same segment as the Hyundai Genesis (mid-size premium). It makes for some screwy bedfellows, to be sure. Still, splitting tech experience away from initial quality should allow customers to make more informed and intelligent decisions when buying new vehicles. In the inaugural study, respondents listed BMW and Hyundai as the big winners, with two segment awards – the 2 Series for small premium and the 4 Series for compact premium, and the Genesis for mid-size premium and Tucson for small segment. The Chevrolet Camaro (midsize), Kia Forte (compact), and Nissan Maxima (large) scored individual wins. Ford also had a surprising hit with the Lincoln MKC, which ranked third in the compact premium segment behind the 4 Series and Lexus IS. This is a coup for the Blue Oval, whose woeful MyFord Touch systems made the brand a victim of the IQS' flaws in the early 2010s. But Ford and other automakers might not want to celebrate just yet. According to JD Power, there's still a lot of room for improvement – navigation systems were the lowest-rated piece of tech in the study. Instead, customers repeatedly saluted collision-avoidance and safety systems, giving the category the best marks of the study and listing blind-spot monitoring and backup cameras as two must-have features – 96 percent of respondents said they wanted those two systems in their next vehicle. But this isn't really a surprise. Implementation of safety systems from brand to brand is similar, and they don't require any input from users, unlike navigation and infotainment systems which are frustratingly deep.