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2020 Lincoln Aviator 450-hp PHEV will get its own exterior visual cues

Lincoln will brand its powerful plug-in version of the new Aviator crossover as a GT hybrid package with a few distinguishing visual cues when it goes on sale next summer. The luxury PHEV crossover will do battle with competitors like the Porsche Cayenne E-Hybrid, Volvo XC90 T8 and BMW's (incredibly long-winded) X5 xDrive45e iPerformance. The "GT" designation harkens to the golden era of grand touring and is meant to convey the combination of high performance and comfort over long distances. "It's really trying to get at how Lincoln is redefining luxury performance," said Brad Jager, the Aviator brand manager. The hybrid system will deliver 450 horsepower and a whopping 600 pound-feet of torque, which are increases of 50 hp and 200 lb-ft over the pure combustion version powered by a twin-turbo 3.0-liter V6. Lincoln isn't releasing expected electric-only range or fuel economy, and it's keeping most of the details of the hybrid system under wraps for now. It has said you'll also be able to hold the charge to be deployed later, such as for short trips in town. Lincoln is, however, making a few subtle exterior changes to designate the GT hybrid setup, which will be offered in the higher-end GT and Black Label trim models (the entry-level Aviator and Reserve models will be available only in gasoline combustion versions). First are changes to the Lincoln star badge on the grille and Aviator badge on the side flanks, which fill in with a blue color borrowed from the original Lincoln V12 badge from the 1930s and '40s — a neat touch on a vehicle that is reviving a nameplate. The grille itself is also an inversion of the new Lincoln treatment appearing on models like the Navigator and Nautilus. So where the grilles on those models have cutouts, the GT hybrid grille has protruding shapes that dissipate the further away they are from the center badge. Lastly, the PHEV will come with 21-inch wheels instead of the 22-inchers that equip non-hybrid versions. Lincoln says it designed the rear-wheel-drive architecture with the Aviator in mind, allowing the battery to go underneath the passenger-side second-row seats and maximizing interior space. Engineers also fit an electric motor between the V6 engine and the 10-speed automatic transmission. Lincoln hasn't announced pricing on the Aviator, which goes on sale next summer, and the plug-in hybrid versions will obviously command a premium.

Did Neil Young just spill the beans on a 2016 Lincoln Continental? [w/video]

Neil Young may be better known as a singer-songwriter and rock n' roll icon than he is for his involvement with cars, but the Canadian-born musician is not without his automotive credentials. His latest book, after all, is titled "Special Deluxe: A Memoir of Life & Cars," and one of his most famous songs, "Long May You Run," was written about his old station wagon. But does that mean he's got an inside line on new cars coming out? In an appearance on CNBC's Mad Money with Matt Cramer this week, the Y in CSNY was plugging Pono, a portable music player and service he developed. During the segment, which you can watch in the video clip below, Young mentioned that his company was working on a new in-car audio integration with Harman, which as we know just signed a deal with Lincoln. Here's where it gets interesting: The Godfather of Grunge mentioned that Pono and Harman were preparing to put the system in the 2016 Lincoln Continental. The thing is, Lincoln hasn't made a Continental for a dozen years now. Does Neil know something we don't, or did he simply misspeak? He is, after all, working on an electric-converted '59 Continental he calls the LincVolt, so it wouldn't be hard to imagine he got mixed up. But maybe, just maybe, it was the first bit of leaked info that Ford's luxury division is planning on shifting away from its MK-based naming scheme and reviving at least one iconic nameplate. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Why the 2015 Lincoln MKC is 'holding some powder'

Earlier this month in our first drive of the 2015 MKC, we told you that Lincoln finally had a new vehicle in its arsenal worth crowing about. So with the compact premium crossover now finding its way into dealers, why aren't you seeing its likeness plastered on billboards and barraging you on television? It's because Lincoln is "holding some powder."
Those are the words of Lincoln's global director, Matt VanDyke, who tells Autoblog that the company is holstering some of its marketing guns because it's keen to avoid repeating the ill-timed efforts that blighted its last rollout, the MKZ. That vehicle's launch early last year was beset by various delays related to manufacturing and quality. The cadence issue was so dire that by the time the model reached showrooms in volume, Lincoln had already blown most of its budget on things like Super Bowl ads that ran weeks or even months before customers could check one out in person. It was a particularly trying series of events for parent Ford because the MKZ and its oversized marketing spend were charged with relaunching the Lincoln brand to the public.
Keen to avoid repeating the same timing issue and mindful of consumers' habits at this time of year, Lincoln is taking a different strategy with the MKC. According to VanDyke, "What we don't want to do is try and fight the summertime - people using television being down, and other mass media when school's out. New television shows aren't on." Of course, that doesn't mean Lincoln is sitting idle. VanDyke says, "By no means are we quiet during the next 90 days. This year, we're going to really spend the next 60 to 90 days using digital and social media, in-theater advertising and the like, and once we have full availability at dealerships, we'll really ramp up the advertising later on in the summer." Part of that early media effort includes immersive digital marketing like Lincoln's clever Dream Rides web experience.