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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Ford recalls 83k Taurus and crossover models for halfshaft issue

Ford and the National Highway Traffic Safety Administration have issued a recall for some 83,250 vehicles in the US, for an issue with halfshafts. More specifically a "halfshaft retention circlip" might not have been properly installed on affected vehicles, with the result being halfshafts that may move improperly or disengage completely from the linkshaft while driving. The NHTSA release also notes that the issue may occur "without prior warning" which obviously factors in to the timeliness of getting this checked.
Should the halfshaft disengage, a few troubling things could happen. If it occurs while driving, power from the engine will no longer be transmitted to the wheels. And, if the vehicle is parked without the parking brake applied after disengagement of the circlip, vehicles may roll away even if they're transmissions have been placed in "Park."
Affected vehicles are as follows: Ford Edge and Lincoln MKX crossovers from model years 2012 to 2014; Ford Taurus and Lincoln MKS sedans from model years 2013 to 2014; Ford Flex and Lincoln MKT vehicles from model years 2013 to 2014.

Ford hybrids getting update to improve fuel economy

Ford has announced that it is introducing "calibration updates designed to improve on-road fuel economy for owners of the 2013 Ford C-Max Hybrid, 2013 Ford Fusion Hybrid and 2013 Lincoln MKZ Hybrid."
We can speculate that these changes are at least due in part to lawsuits over mileage claims of hybrid vehicles. The automaker is enhancing 2013 models starting in August by raising their electric cruising speed to 85 miles per hour from 62 mph, optimizing the use of active grille shutters and the climate control system, shortening the engine warm-up period by 50 percent and reducing electric fan speed to minimize the fan's energy consumption.
It bears mentioning that Ford is doing pretty well in the US electrified vehicle market this year. The company claims to have grown its share in the segment by 12 points to 16 percent while taking a high number of Toyota Prius trade-ins in the process. Conversely, Toyota has experienced a five-percent drop in new-Prius sales over the same period. Additionally, Ford states that it has increased its share of the US vehicle market by one percent this year, more than any full-line automaker.