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Lincoln putting perfume on its sales

Lincoln has a scent. But unlike those from Mustang, Lamborghini or even Shark by Tara, you can't buy it and you have to visit a Lincoln dealership to inhale its notes of jasmine hedione, mate tea leaves and tonka beans. Essence of Lincoln - that's what it's called - is being piped through the ventilation systems at some showrooms to help "create an emotional connection between the luxury brand and its customers," and olfactorily promote the idea of "luxury and warmth." Where it's not run through the ducts, visitors can sample it on scent cards.
Master perfumer Rene Morgenthaler worked with aroma house SensoryMax to design Essence of Lincoln. Also including traces of Earl Grey bergamot and green tea, whenever you encounter it you're meant to enjoy "a feeling of belonging to an exclusive, forward-thinking group that values style and success." And then buy an MKC. There's a press release below with details and an image to explain more, if you're still having a little trouble smelling the orange blossoms.

Lincoln dealers frustrated over slow MKZ production ramp-up

Lincoln has clearly been working hard to get the word out about its 2013 MKZ sedan. The Dearborn automaker has taken out lavish spreads to trumpet its boldly styled new model in magazines of every description, along with placing commercials for both the vehicle and the reborn brand behind it on all manner of television programs, including the super-costly Super Bowl earlier this month.
Pity, then, that Lincoln dealers don't have enough MKZs to sell. According to The Detroit News, parent company Ford has spent a good portion of its time at this week's National Automobile Dealers Association meeting in Florida attempting to pacify upset dealers who don't have enough examples of the pivotal new vehicle in stock.
As the DetNews notes, Lincoln only sold 453 MKZs last month, a whopping 73-percent decrease over the same period last year when the sedan's predecessor was on sale. In fact, the stunted supply had enough impact that Lincoln's January figures worked out to a 32-year low for the brand, just as it's trying to get back on its feet. This, despite the fact that the MKZ is said to have the biggest number of pre-orders in the marque's history.

Stolen Lincoln Town Car stars in wacky GTA-like airborne crash

  If we can believe our eyes, a carload of people is lucky to be alive. What we know is what's on the videos stitched together above — in the first POV, a white Lincoln Town Car busts through a barrier at the end of Cumberland Street in San Francisco, a dead end road. Looks ridiculous, not crazy. The crazy part comes in the second POV, taken from a Nest camera across Sanchez Street. The Town Car was going fast enough to jump-launch itself over the concrete berm at the base of the barrier, nosedive into the hill below, flip over end-over-end into a tree below that, then slide down the tree to land on its roof at the base of a set of steps going down to Sanchez Street below Cumberland.  The kind bit is when a Good Samaritan runs to the Town Car and opens the front passenger door. The wacky bit is when four people slowly emerge from the town car while engaging in quite a bit of oddball banter — one woman who was in the back seat says "I'm sorry" and "I love you" to someone named Kevin numerous times — then walk away. The silent couple runs up the steps, Kevin and his apologetic, loving associate sashay down Sanchez Street. A report from local channel KTVU (full report below) via Carscoops, says, "Witnesses told KTVU the incident started with a carjacking." Compiling comments on the second YouTube vid alleges the car's occupants carjacked a DoorDash driver — a situation that's far more common that we'd have guessed before looking into this story — and that the man who opened the door "noted several bottles of open liquor, two Tasers, and the police reported a gun was found in the car." If the second bit is true, that and copious amounts of adrenaline would explain why the crew was eager and able to skedaddle. The occupants haven't been found; of course police are looking for them. KTVU writes, "Anyone with information about the incident is asked to contact the San Francisco Police Department at 415-575-4444 or text a tip to TIP411 and begin the message with SFPD."