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Lincoln to adopt Mini-like personalization strategy?

There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.

New 2020 Ford Explorer, Lincoln Aviator recalled for minor safety issues

Ford has announced a small recall on 2020 Explorers and 2020 Lincoln Aviators. Select units might be missing a manual park release cover, while others might have instrument clusters stuck in Factory Mode. The recall affects 14,135 SUVs in total.  While a vehicle is in production in a manufacturing facility, Ford might put them in what is known as Factory Mode to help reduce battery drain. Affecting the instrument cluster, this mode disables warning alerts, warning chimes, and does not show the PRNDL gear selector display. Ford says one vehicle was in an accident at a production facility as a result of the issue, but nobody was injured.  Separately, Ford found that some of these Explorers and Aviators might be lacking a manual park release cover. Federal Motor Vehicle Safety Standards require a manual park release cover that is only removable with a tool. Without the cover, there is a very minor chance the manual park release could be accidentally actuated, which could allow the vehicle to move on its own.  The recalls affect 13,896 vehicles in the U.S. and 239 in Canada. The Explorers were built between March 27, 2019, and July 24, 2019. The Aviators were built between April 10, 2019, and July 24, 2019. Owners can use Ford's recall number 19C06, and if affected, can take their vehicles in for fixes.

Lincoln scales back free maintenance

Complimentary scheduled maintenance programs have been great tools for luxury automakers to draw in new customers, but some are starting to scale their programs back considerably. According to Automotive News, Lincoln is joining Jaguar and Volvo on the list of automakers reducing the length of time it will be providing free maintenance to its customers.
Lincoln's four-year/50,000-mile maintenance program first kicked off as an incentive in 2010 and became permanent later that year, but starting with the 2014 model year, this will be cut to just two years and 24,000 miles. This could make short-term leases even more appealing for some consumers, but according to Automotive News, some Lincoln dealers are unhappy with the scaling back. The move admittedly comes at an odd time for Lincoln, with parent Ford seemingly working hard to increase consideration among luxury buyers as it looks to reverse the marque's long decline.