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Lincoln Continental death looms with changes at Flat Rock Plant

Ford's Flat Rock Assembly plant just south of Detroit produces the Ford Mustang and the Lincoln Continental. Automotive News reports that the automaker plans to produce two battery-electric crossovers at the facility, the EVs scheduled for sale in the 2023 model year. The EVs were previously meant to be built in Ford's Cuautitlan Stamping and Assembly plant in Mexico, which builds the Fiesta. According to the AN piece, moving the EVs to Michigan means the end of Lincoln Continental production in the U.S. Sunset is expected in "late 2021" for a sedan that is just three years old, and that never got the momentum to assert itself and reassert the Continental nameplate. The Continental has been on death watch since at least March 2018, when Ford Authority reported that the luxury sedan wouldn't get more than one generation. The changing of several guards in the top ranks scotched a plan to move the Continental onto the CD6 platform for rear- and all-wheel-drive vehicles. In September 2018, Jalopnik put more meat on those crossbones, saying Flat Rock workers alleged the big Lincoln could bid adieu as soon as this year, and automaker insiders had seen production merely scheduled — not approved — for 2020, with nothing beyond that. Then, as now, Ford appears to be leaving open the possibility for Continental production to continue in China, and just maybe be exported here. The two twinned midsized EVs, using the codenames CDX746 and CDX747, would come in Ford and Lincoln flavors. Said to be roughly the size of the Ford Edge/Lincoln Nautilus platform siblings, the automaker has requested suppliers gear up for annual production of up to 65,000 units between the two models. When they arrive, they'll form part of the 16 EVs Ford plans to have on the market worldwide by 2022. The others we know of so far are the crossover that will channel the Mustang, an electric F-150 pickup, and an EV project with Rivian.

2025 Lincoln Navigator spy photos reveal overhauled styling

Prototypes of the 2025 Lincoln Navigator have been circulating for several months, but this is the first time we've seen one wearing less-modest camouflage, showing off elements of its new body and trim for the first time. Lincoln's big family hauler has been around long enough — since 2018, in fact — that it's due for a redesign. It was updated in 2022, when it gained BlueCruise (then called Lincoln ActiveGlide, a name the brand has since left behind) and lost a little horsepower. From what we can see here, the 2025 Navigator will retain most of its core styling. The belt line crease on its flanks is still obvious beneath this camo, as is the gradual taper to the rear portion of the greenhouse. The hood appears to retain its generally soft shape, and in fact may even be more bulbous than the one it replaces. We can also see from the front angle here that Lincoln is playing around with the Navigator's lighting "signature," with more upright components likely replacing the narrow, horizontal slits under the current model's swoopy headlamps.  The changes in the rear appear to head in the other direction. Rather than softening the tailgate, Lincoln's designers seem to have put down their sanders in favor of chisels. The sharp outward protrusion beneath the rear glass is new, and we're guessing it houses a full-width taillight setup similar to, but more pronounced than, the current look.  Details remain sparse, but with Cadillac inching ever closer to releasing the Escalade IQ (it's due next summer), we wouldn't be surprised to hear that Lincoln is stepping up its electrification game for the next round. The company's 10-speed automatic transmission was designed from the ground up to handle a hybrid system. Is it time? Related video: Featured Gallery 2025 Lincoln Navigator Spy Photos View 11 Photos Green Rumormill Spy Photos Lincoln SUV Future Vehicles Luxury

Lincoln 'not true luxury' yet, says Ford design chief

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"
With a range of rebadged Fords, it's not hard to see why that DNA is missing. Mays hinted that a full recovery for Lincoln will be a ten-year process, that's been kicked off with the MKZ sedan. While that car is still largely a Ford Fusion under its extremely pretty wrapper, it's the first Lincoln in some time to inject its own unique take both through the exterior styling and through interior features, such as the vertical, pushbutton gear selection.
Some analysts weren't so certain about Mays' 10-year estimate. Jim Hall of 2953 Analytics thinks it'll be more like 30 years before Lincoln can show a true return to form. The issue, as Hall explains it, is that, "luxury has a degree of exclusivity," that Lincoln just doesn't have. Michelle Krebs from Edmunds adds, "it's definitely a wanna-be luxury brand," comparing the troubled American brand with Infiniti and Acura, two other brands that have struggled to find their place in the luxury market.