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Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Lincoln, GMC clean up in AutoPacific Vehicle Satisfaction Awards

In recent years, there have been a lot of dire pronouncements made about Lincoln's future, or a lack thereof. But Ford's premium marque is like the Rocky Balboa of the auto business; every time the company seems ready to go, it comes back for more. Apparently, that dogged persistence is paying off, because the industry analysts at AutoPacific have put a big check in their win column with their newly released 2014 model year vehicle satisfaction survey. And despite recent enmity for its seemingly never-ending recall saga, it appears General Motors knows how to satisfy new owners, too.
In fact, not only was Lincoln named as the premium brand with the highest new owner satisfaction, even scored three models on the list of passenger cars with the most gratified buyers - the MKS, MKZ and MKZ Hybrid.
GM's stable of brands was also among the top companies in this year's survey. GMC was named the top popular brand by AutoPacific, with its Sierra pickup and Acadia crossover singled out for awards in their segments. Chevrolet also did incredibly well, with more cars on the list than any other brand. The Corvette, Camaro, Sonic and Impala all made the cut in their respective categories.

2020 Lincoln Aviator fuel economy revealed

Ford finally revealed some of the last details, such as fuel economy, for the non-hybrid 2020 Explorer. So it's no surprise that its classier corporate twin, the 2020 Lincoln Aviator, has had its own fuel economy data released by the EPA. Though, like the Explorer, we only have information for the non-hybrid versions. The 2020 Lincoln Aviator has just two engine options, a base turbocharged 3.0-liter V6 with 400 horsepower and 400 pound-feet of torque, and the same engine coupled to a hybrid system with 450 horsepower and 600 pound-feet of torque. That base engine is the one we have fuel economy numbers for, and it's shared with the Ford Explorer ST, though the ST's version makes an extra 15 pound-feet of torque. With all-wheel drive it gets nearly the same fuel economy as the fast Ford with 17 mpg in the city, 24 on the highway and 20 in combined driving. The Explorer ST gets one more mpg in town. Unlike the Explorer ST, the Aviator does offer rear-wheel drive with this turbocharged V6. This model gets improved fuel economy of 18 in the city, 26 on the highway and 21 in combined driving. This isn't too surprising, since all-wheel-drive vehicles often do a little worse when it comes to fuel economy. We'll be especially curious as to how the Aviator hybrid performs. We doubt it will match the Ford Explorer hybrid, since that crossover relies on a less-powerful naturally aspirated 3.3-liter V6. But it might give the all-wheel-drive four-cylinder Explorer a run for its money, since the rear-drive V6 Aviator is only 1 to 2 mpg behind it. Related Video: