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Lincoln debuts MKC ads starring Matthew McConaughey

Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about the new vehicle and its future. The first three of these five commercials are just hitting YouTube, and they begin airing on television on September 6.
The Live in Your Moment campaign is all about Lincoln trying to sell not just the MKC to customers but also explain the brand's philosophy. It's one of the oldest luxury automakers around, but hasn't exactly had a glorious history, especially recently. Based on these first ads, we can see that there's a definite focus on philosophizing rather than focusing on the crossover. At times, McConaughey seems just a mustache and a mangled beer can away from reprising his role from True Detective.
The first ad (above) is simply titled Intro and sets the mood and concept for the whole campaign. Bull has McConaughey talking to a longhorn in the middle of a road, and I Just Like It has him explaining his affinity for the brand. Lincoln's full release is available below, and you can view the other ads by flipping through the playlist in the video player above.

Ford issues four recalls covering 163k vehicles

Recalls! 2014 will be forever remembered as the year that automakers went recall crazy, with millions and millions of vehicles adding up to crush previous recall records well before the end of the year. Adding to that tally is Ford, which announced a call-back for 163,000 vehicles.
Leading that charge are the 2.0-liter, EcoBoost four-cylinder engines of the Ford Focus ST and Ford Escape. 160,000 of the 2013 and 2014 models have bad wiring harnesses that can disrupt the signals traveling to the powertrain control module. That, in turn, could lead to a check engine light, reduced power and stalling. Notably, Ford hasn't recalled any other vehicles that feature the 2.0 EcoBoost, such as the Fusion, Taurus or Explorer.
While the Focus ST and Escape constitute the vast majority of recalled vehicles, they aren't the only problem children in the Ford family. 1,300 Transit passenger vans from model year 2015 were recalled due to brake fluid leaks, while another 600 Transit cargo variants were recalled after Ford discovered the windowless sliding doors could come open in the event of a side-impact crash. Dealers will replace the sealing washers on the passenger variants and add a reinforcement plate on the cargo models, The Detroit News reports.

Lincoln MKC prototype caught partially covered, reveals some changes

When Lincoln pulled the wraps off the MKC Concept at the Detroit Auto Show earlier this year, we said that the very attractive concept was going to closely mirror the production vehicle. With few exceptions, a clad prototype recently caught running on public roads seems to substantiate our statement.
From what the pictures reveal, the disguised Lincoln MKC production mule and show concept seem to share the same waistline with identical sculpting over the wheels. The midsection of the two also appear to match with the same flare and styling. The lower rockers have been cleaned up a bit, mainly to be more practical in the real world (the deep chisels on the show car would have collected mud and snow).
Taking a look at the exposed front bumper, we see a very similar lower fascia complete wtih the metal skid plate on the chin. The window profile also seems to match the concept, though we're still unclear exactly how that C- and D-pillar section is going to look. Of course, and it always seems to be the case when concepts evolve into production vehicles, the MKC gains four normal door handles, standard-sized mirrors and a slightly smaller wheel/tire package. We expect the production version of the Lincoln MKC to debut later this year.