1978 Continental Mark V - Spectacularly Preserved -- 14,409 Actual Miles on 2040-cars
United States
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1978 Continental Mark V -- Spectacularly Preserved --14,409 Actual Miles Here is a fully-optioned Mark V that has rarely seen direct sunlight, stored since the end of the 70s under blankets in the original owners' garage. Not a designer edition, this striking automotive landmark represents Lincoln's full-sized, personal luxury coupe in its purest form. The 1977-79 Mark V was Lincoln's final three-year run of the Mark in a decade that celebrated "huge". It is widely considered the best built and designed of the later 70s American luxury coupes, sharp of line and still elegant. This car, uncovered not far from the dealership that sold it, retains all the sparkle and freshness it had when it was purchased brand new. Attention-grabbing in Dark Red Metallic Moondust and larger than life, this gorgeous Mark V has clocked a scant 14,409 miles since it left the assembly plant in Wixom, MI. It is highly optioned and fully-documented, and comes complete with every tag, manual or piece of paperwork it was factory or dealer supplied with, including the original window sticker, metal ownercard, and not one, but two build sheets. The smallest details original to the car are intact -- a reminder label to make sure the gear selector is engaged in park, the Ford plastic envelop that can also "be used as a litter bag", even the driver's starting instructions still mint and wrapped around the visor. Purchased in July, 1978, for a hefty $16,082 at McKinney Lincoln-Mercury in Salem, Oregon, this Mark was little driven, and lovingly stored for decades. Motive power is the 7.5 litre 460, an option for 78 and phased out in 79. The big block is complemented by a four barrel and optional dual exhaust system, and though all Detroit engines were now de-tuned, it still packs 360 lbs. of torque. In standard trim, the Mark V was already loaded, but this coupe came with an additional 21 options as shown on the window sticker. Among the extra-cost amenities are power vent windows, miles to empty indicator, and a time-capsule quadraphonic eight track. (See full option list below). The massive doors swing easily. Opening one, you are greeted by the Red/Rose Luxury Group interior, well padded with leather and a delight. All is as new and unmarked, and amazingly fresh. By appearance, no one has ever sat in rear. Simulated wood paneling is shiny and rich. Air conditioning keeps the cabin wonderfully cool, the second hand on the Cartier clock fluidly spins, and the silence and comfort while gliding down the road are unmatched. You feel the weight and solidity Lincoln engineered into this car. So did Lincoln's customers. The new for 77 Mark V handily outsold its nearest competitor, the barge-like Eldorado. Larger than the previous Mark IV, yet 400-500 pounds lighter due to weight-saving metals, the Mark V returned better fuel economy and stopped better as well -- with the advanced Sure-Track four-wheel disc brake system. Extreme originality is what this Mark V is all about. It's still rolling on the Michelin 225-15 X radials as equipped, with generous tread left. The optional full-sized spare and jacking equipment has never been remove. The paint and chrome are lovely, the landau roof unfaded, mechanical and electrical systems faultless, every switch or button operates as designed. The Continental Mark V, last of the breed. Jock Ewing drove one in the TV series Dallas. That show is gone, but Jock's taste in large and exclusive automobiles is still with us. A survey of the recent sales prices for this American luxury classic shows a dramatic appreciation curve, with no end in sight. This Mark is in the topmost tier of documented, as delivered, extremely low-mileage cars and is offered at an obtainable price. Shipping arranged nationally and internationally. Extra Cost Options: ROOF VINYL - LANDAU 7.5 LITRE/460 ENGINE PAINT STRIPES - CUSTOM DUAL EXHAUSTS FUEL INDICATOR - MILES TO EMPTY ILLUMINATED ENTRY SYSTEM INFLATABLE SPARE TIRE - DELETE DEFROSTER GROUP STEERING WHEEL - TILT SPEED CONTROL SEAT RECLINING - PASSENGER RADIO - AM/FM STEREO W/ QUADRASONIC 8 TRACK TAPE WINDSHIELD WIPERS - INTERVAL RED/ROSE LUXURY GROUP APPEARANCE PROTECTION GROUP MIRROR- RIGHT HAND REMOTE CONTROL INTERIOR LIGHT GROUP POWER LOCK CONVENIENCE GROUP POWER VENT WINDOWS WHEEL COVERS - WIRE MOLDING - ROCKER PANEL PREPARATION CENTER SERVICE |
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Lincoln putting perfume on its sales
Mon, 18 Aug 2014Lincoln has a scent. But unlike those from Mustang, Lamborghini or even Shark by Tara, you can't buy it and you have to visit a Lincoln dealership to inhale its notes of jasmine hedione, mate tea leaves and tonka beans. Essence of Lincoln - that's what it's called - is being piped through the ventilation systems at some showrooms to help "create an emotional connection between the luxury brand and its customers," and olfactorily promote the idea of "luxury and warmth." Where it's not run through the ducts, visitors can sample it on scent cards.
Master perfumer Rene Morgenthaler worked with aroma house SensoryMax to design Essence of Lincoln. Also including traces of Earl Grey bergamot and green tea, whenever you encounter it you're meant to enjoy "a feeling of belonging to an exclusive, forward-thinking group that values style and success." And then buy an MKC. There's a press release below with details and an image to explain more, if you're still having a little trouble smelling the orange blossoms.
Ex-GM VP LaNeve takes over Lincoln ad agency
Wed, 10 Apr 2013Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...
J Mays retiring from Ford design, succeeded by Moray Callum
Tue, 05 Nov 2013Ford's highly influential head of design, J Mays, has announced that he'll be retiring from his position after 33 years in the industry, 16 of which were at the Dearborn, MI-based company. Upon departure, he'll be succeeded as group vice president of design by Moray Callum. If that last name sounds familiar, yes, he's the brother of Jaguar's Ian Callum.
It's difficult to explain just how big of a role Mays had on not just Ford's design over the years, but on the entire industry. Before heading to Dearborn, Mays worked for Audi, BMW and then Volkswagen, where he was involved in concept cars that paved the way for design icons like the first-generation Audi TT and the Volkswagen New Beetle. As for his Ford resume, it's extensive.
Mays joined the company in 1997 as design director for Ford, Lincoln, Mercury and Mazda, as well as the Premier Automotive Group (Volvo, Land Rover, Jaguar and Aston Martin). He was heavily involved in the Ford Fusion, Focus, Fiesta, Taurus, F-150 and Mustang, while also contributing to concept cars like the Atlas, Evos, 427, Forty-Nine, Shelby GR-1, Lincoln MKZ and the MKC.