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Lincoln Zephyr for China puts brand back in the sedan game

Lincoln abandoned the sedan segment in the United States, but its Chinese division isn't ready to pivot toward a range made up exclusively of high-riding models. It has introduced a sedan named Zephyr at the Guangzhou Auto Show that was developed solely for China and will be manufactured locally. If the name sounds familiar, you're either well-versed in the history of American luxury cars or you've been keeping up with the news lately. Lincoln's original Zephyr was a stately, V12-powered model available in several different body styles and sold between 1936 and 1942. More recently, the nameplate appeared on a thinly-veiled concept introduced in Shanghai as a preview of the production-bound model. Unsurprisingly, the sedan has changed little in its transition from a design study to a series-produced car. It gained bigger and more realistic-looking headlights and a redesigned front end, and it grew a pair of conventional door mirrors (the concept was fitted with cameras). Out back, the bumper gets a new look and the lighting elements have changed, though the light bar is still oddly reminiscent of the Audi A7. What hasn't been tweaked are the Zephyr's proportions: It's sleek, fastback-like, and one of Lincoln's best-looking modern sedans. "Every detail from the inside out is crafted based on a deep understanding of our young Chinese clients," said Mao Jingbo, president of Lincoln's Chinese division. This is an interesting statement; Lincoln is targeting a clientele that, on our side of the Pacific, isn't typically found inside of one of its showrooms or seen behind the wheel of a sedan. To that end, the interior gains a tremendous amount of technology including a 12.3-inch digital instrument cluster and a 27-inch touchscreen that takes up the entire dashboard. We know that the Zephyr offers Lincoln's largest puddle lights (which are referred to as a Welcome Mat), four Relaxing Modes, several "digital scents," and a 128-color ambient lighting system. What we don't know much about is what's under the hood: The only specifications released by the firm outlines a 2.0-liter engine, presumably a four-cylinder, that's bolted to an eight-speed automatic transmission. Lincoln will begin selling the Zephyr on the Chinese market in the first quarter of 2022. The sedan will be built in China as well, which is a first that the company is proud of. And nothing suggests it will be sold outside of its home market — let alone in the United States.

Ford's Jim Farley hints at Lincoln sales rebound

If you're a fan of Lincoln, get ready for "a really great story" come May 1. That's how Ford marketing boss Jim Farley, in a call with analysts, characterized the coming April sales report for the MKZ. At the moment, there are probably few things that the executive VP could want more than a happy ending for the ballyhooed sedan that has made people cry boo-hoo for the past six months.
The massive glass roof of the MKZ is trying to support a burden that would make Atlas tap out, and it hasn't shattered, but it has shown a few cracks. The car we called "a big step in the right direction," the embodiment of the reinvention of the brand and a test of Lincoln's commitment to a new rear-wheel drive offering was given an $8-million dollar Super Bowl ad spend earlier this year, then quality control issues during its assembly scuttled deliveries. Lincoln got over that and kept up the ad blitz, now it just wants the good work to take hold.
If Farley's not leading us on, April could be the month. He said the results (so far) show "the product is being very well-received," inventory is finally where it should be and the MKZ Hybrid is doing better than expected. It bears noting that Lincoln is offering some aggressive incentive programs at the moment, including 0.9-percent APR and $1,000 off for conquest buyers stepping out of competitors' vehicles.

Lincoln reignites the Navigator with bold concept

The Lincoln Navigator's demise has been greatly exaggerated, and nearly 20 years after it first revolutionized the luxury segment, a new generation of the iconic sport-utility vehicle will again point the way forward for the brand. Previewed by a concept at the New York Auto Show, the new Navigator will hit showrooms next year joining the much-anticipated Continental sedan as Lincoln's twin flagships. The concept is "a very strong" hint of what the production Navigator will look like, Lincoln president Kumar Galhotra said. He's referring to the general appearance of the tall concept, which is confident, creased, and a bit reminiscent of a Range Rover. There are huge wheels, lots of chrome, and "Navigator" spelled out in blocked capital letters over the fender vents. It runs a 3.5-liter EcoBoost V6 making 400 horsepower and will ride on a new chassis, though Galhotra wouldn't offer more details. Oh, and it has gullwing doors. The crowd audibly oohed and aahed when that feature was demonstrated at a preview event in New York, but those are purely for show. They won't be on the production model, Galhotra said, and they're meant to demonstrate the spacious cabin. "The nature of the vehicle is very important ... and it's a great way to showcase that interior," he said. The inside of the concept is an interesting place. It has a rear cargo area that doubles as a closet, complete with shelves that make up a wardrobe management system, and there's a rail running down the middle of the passenger area. A multi-level running board cascades forward when the gullwing doors open, and the six seats are adjustable 30 ways. There are also wifi-equipped touchscreen monitors mounted in the seat backs. Inside and out, the Navigator carries a nautical vibe. It's covered in a soft shade of blue paint, while the interior has blue leather and teak accents. The Navigator concept features some of Ford's semi-autonomous technology, including pre-collision assist with pedestrian detection. The radar-and-camera-based system will look for obstacles in the vehicle's path, warn the driver, and then brake if needed. It also has a 360-degree camera and lane-keeping assist. Look for all of this on the production model. Launched in 1997, the Navigator is one of the original all-American large luxury SUVs – the Cadillac Escalade didn't arrive until 1999.