1962 Lincoln Continental 4 Door Convertible on 2040-cars

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2020 Lincoln MKZ gets price and trim changes, new packages

The Lincoln MKZ doesn't have much longer to live, slated to meet the executioner later this year. The team in charge isn't letting the brand's penultimate sedan die unloved, Ford Authority reporting a raft of cosmetic changes and packages that can set the 2020 model apart from others. The three engines, FWD or AWD, and hybrid option stand pat. There's been the expected trim rationalization, though, and some noteworthy price changes. Last year's nine trim combinations are whittled to five in 2020 — the base hybrid, Reserve I in FWD and AWD, and Hybrid Reserve II are no more. The new base models see an increase in MSRP, but there are big savings on the Reserve models. The remaining trims are listed here with their price differences compared to 2019, after the $995 destination charge: Base FWD for $37,745 (+ $755) Base AWD for $39,745 (+ $755) Reserve II FWD for $44,495 (- $2,445) Hybrid Reserve I FWD for $43,495 (+ $3,505) Reserve II AWD for $45,495 (- $2,445) Outside, four colors in the current palette disappear: Empire Blue Metallic, Magma Red Metallic, Red Carpet Metallic and Silver Radiance Metallic. Four new colors take their places: Blue Diamond Metallic, Crystal Copper Metallic, Ingot Silver Metallic and Ruby Red Metallic. A new, bright aluminum 19-inch wheel with ebony pockets is available on all four trims. There's a lot more happening on the packages page, Lincoln throwing five new bundles at the configurator. Only one can be specced on the base MKZ and the MKZ Hybrid, that being the Convenience Package that gathers features such as a tilt/telescoping steering wheel with memory, power trunk lid with soft close, voice-activated touchscreen navigation, and Lincoln Experiences Phase II, which means dynamic signature lighting and smart power mirrors. That suite tacks $2,000 onto the price.  Three packages can be had only on the MKZ Reserve with either engine option and the MKZ Hybrid Reserve. The Elements package runs $800 for goodies like heated and ventilated front seats, a heated steering wheel, and heated rear seats. The $3,000 Luxury Package adds full LED headlights, Multi-Contour front seats with Active Motion, and the 20-speaker, 1,200-watt Revel Ultima Audio System. The $1,595 Monochromatic Package can only be ordered in Infinite Black or Platinum White. Both hues get upper grilles and other body trim in the chosen color, as well as 19-inch polished black wheels.

Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

Ford recalling 205k Edge and Lincoln MKX units for possible corrosion

After the horrible weather last winter, it's hard to look forward for the season to return this year. For those readers in much of the country, the snow is going to be flying soon, and with it comes salt on the roads. That means Ford's regional recall for the 2007-2008 Edge and Lincoln MKX arrives at the perfect time because they are at risk for corrosion.
The campaign covers 204,448 examples of the models in 21 states, plus the District of Columbia and some provinces of Canada. In total there are 186,024 vehicles in need of repair in the US and 18,424 in Canada.
According to Ford, it's possible for the area, "under the reinforcement brackets where the fuel tank is mounted" to corrode. If this happens, there might be a gas smell in the vehicle or even a fuel leak could develop. In fact, the automaker reports that one fire could be related to the problem but no injuries or accidents are reported.