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Junkyard Gem: 1988 Lincoln Mark VII LSC

The Lincoln Division put the Continental Mark VI on the Panther platform for the 1980 through 1983 model years, making it much smaller than its vast Mark V predecessor but not much nimbler and certainly not as opulent. For the 1984 model year, though, the new Continental Mark VII moved onto the Fox platform, making it sibling to the Mustang and therefore more of a true high-performance luxury coupe. By 1986, the Continental name was gone from the Mark VII (relegated to Lincoln's cushy land yachts), and the LSC version came with the same hairy V8 as the Mustang GT. Today's Junkyard Gem is one of those cars, found in a Denver yard last month. For the 1988 model year, the base Mark VII got the axe, leaving only the Bill Blass Edition and the LSC. Sadly, the Bill Blass Mark VII didn't come with an inflatable Sherman tank. For 1988, all Mark VIIs came with the 225-horsepower 5.0-liter High Output V8 engine, same as the Mustang GT.  Could you get a manual transmission? Sadly, you could not. Swapping one into one of these cars is pretty easy, but the more likely swap has always been to grab the 5.0 out of a Mark VII and drop it into a non-V8 Fox Mustang. If you were shopping for a BMW 5-Series or Mercedes-Benz E-Class in 1988, the Mark VII offered an attractive Detroit alternative. The 1988 LSC cost $25,016 (about $58,200 in 2021 bucks), while a new BMW 528e cost $31,500 and had a mere 127 horsepower. The M5 had a wild six with 256 horses— 31 more than the Mark VII— but it cost a terrifying $46,500. Meanwhile, the Mercedes-Benz 260E offered just 158 horses and cost $37,250. Granted, both of the Germans offered manual transmissions, but approximately zero American luxury-car buyers actually wanted three pedals by the late 1980s. Truth be told, this car looked like a great value next to its Teutonic competitors at the time, more so than GM's and Chrysler's efforts of the late 1980s. Not quite 150,000 miles on the clock on this one. The Mark series continued through the Mark VIII and then that's all she wrote, Katie bar the door. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Here's how you turn the ordinary into the extraordinary. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. To appreciate the Mark VII LSC, you must do three things: 1. Drive it. 2. Drive it. 3. Drive it. Related Video: This content is hosted by a third party.

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Quitting Mexico factory helps bring down Ford earnings $200 million in 2016

Ford released its 2016 earnings report this morning, and despite a fourth quarter net loss it proved to be the automaker's second most successful year ever, following record breaking numbers in 2015. Losses for the year come from a number of sources, including accounting changes and a $200 million hit for backing out of the small-car factory in San Luis Potosi, Mexico. Despite the loss, come March 9 about 56,000 UAW-represented employees will receive a $9,000 profit-sharing check. That, like most of Ford's other 2016 metrics, is slightly down from the year before, but it's still the second best profit-sharing payment ever. Total net income was $4.6 billion, down $2.8 billion from 2015. Total revenue for 2016 was $151.8 billion, up $2.2 billion. Ford's earnings report lists a global market share of 7.6 percent, down a tenth from 2015. Ford's European and Asia-Pacific markets posted their best and second best pre-tax profits respectively. The South American, Middle East, and African markets all took hits because of unstable economies and other external factors. Ford expects to have another down year in 2017 as it invests in new and emerging markets and focuses more on its mobility projects.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Ford via Automotive NewsImage Credit: Getty Earnings/Financials Plants/Manufacturing UAW/Unions Ford Lincoln Mexico ford earnings