2006 Lexus Sc 43 Hardtop Convertible on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Lexus shows off gaming-themed IS built with input from Twitch community

Lexus has revealed the 2021 "Gamers' IS," which was built in collaboration with the Twitch community as an "ultimate gaming space." Based on a 2021 IS 350 F Sport, the Gamers' IS looks every bit the part of a crowdsourced promotion, with every element chosen by community vote.  "The Twitch community dives headfirst into their passion of gaming, just as we did in designing the new 2021 Lexus IS as a pure expression of a sports sedan," said Vinay Shahani, vice president of marketing at Lexus. "We asked for their help designing their dream gaming space, and they answered in spades. Together, we created the ultimate fusion of design and performance in automotive and gaming." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The interior design is based around a theme called "Neon Tokyo," which, yep, that's what that looks like. An acrylic layer was added to the cabin ceiling with resin rain drops formed into it. Backlit with RGB LEDs, the ceiling is meant to give the feel of driving through downtown Toyko at night during a light rain shower. Neat. The passenger seat is where the gaming ostensibly happens, and elements here such as the type of monitor, controller bling and even the drinks in the center console (aka "gaming fuel") were chosen by the Twitch audience too. We're talking about a showpiece here, as is plain from the detail work. This looks like the sort of thing Lexus would have set up at CES and later this year at E3 (the annual Electronic Entertainment Expo), but it may have made the auto show circuit as well. It's not really much of a car, nor would it make a very good gaming space, but hey, it's colorful.

Lexus RC F Coupe puts on a brave face for Detroit

With less than a week to go until the 2015 Lexus RC F makes its debut at the Detroit Auto Show, Lexus has given us a sneak peek at its upcoming performance coupe. Earlier this week, Autoblog was granted were the opportunity for an intimate studio photo shoot with the RC F outside of the bright lights and big crowds sure to surround the coupe at Cobo Hall next week.
Compared to the hybrid version of the all-new RC we saw at the Tokyo Motor Show last year, the RC F has noticeably more aggressive styling. The cartoonishly oversized Lexus spindle grille gets a mesh insert pattern and is flanked by massive intakes in the lower fascia. To make room for what is expected to be a bigger V8 engine, the hood sits higher and is vented, but like many details about the RC F, Lexus is keeping the engine's size and output under wraps (although we have a sneaking suspicion it'll have 460 horsepower).
A trio of 19-inch wheel options will be available (including a set that is hand-polished), and the side sills and rear fascia have been modified for F duty. The biggest styling change on the RC F, however, is the LFA-inspired active rear wing that rises at speeds above 50 miles per hour for improved traction and stability. Carrying over cues from the current IS F, the RC F features air outlets behind the front wheel openings and angle-stacked exhaust outlets at the rear of the car.