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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Toyota may put Mirai hydrogen fuel cell powertrain into a Lexus

Toyota is hoping to define the world of hydrogen fuel cell vehicles with its uniquely styled Mirai sedan in a fashion similar to the way the Prius pops into people's minds when they think of a hybrid. The Japanese automaker believes it can sell about 700 FCEVs worldwide in the first year alone and build rapidly from there to an estimated 3,000 sales in the US by 2017. Of course, not everyone is completely enamored with the Mirai's design. Toyota is rumored to have an alternative in the works to quell some of those naysayers, possibly taking flagship form with a new Lexus LS powered by fuel-cell tech. The LS FCEV could be unveiled by 2017 to sit at the very top of brand's lineup. According to an inside source speaking to the Australian website Motoring, the front end would feature larger air intakes to cool the electrical components. The fuel cell would reportedly be positioned under the front seat, and the hydrogen tanks would be located under and behind the rear seat. Somehow, Motoring claims that all of this might be lighter than the current LS600hL hybrid, to the tune about 440 pounds. The model is also claimed to offer a range of about 239 miles, just a bit shy of the Mirai's roughly 300 miles. Assuming this vehicle actually exists, the cost for buyers of this flagship would almost certainly ring up at more than the LS600hL's $120,440 base price. Autoblog has reached out to Toyota for any further info about this rumor, one way or the other. If we hear back, we'll update this story with the details. Featured Gallery 2016 Toyota Mirai View 15 Photos News Source: MotoringImage Credit: Toyota Green Rumormill Lexus Toyota Alternative Fuels Hybrid Luxury Sedan lexus ls toyota mirai rumor fcev Lexus LS600h

Lexus RC F police cruiser set to patrol Australia's highways

Planning a trip down to Australia? Better keep an eye on the speedometer. Because with this latest set of wheels, the local cops should have little trouble chasing you down. It's a Lexus RC F coupe that's been specially outfitted to join the police motor pool in the southern region of New South Wales. Details on how it's set up for official duty are scarce, but as you can see, it features special graphics as well as flashing lights on the dashboard and rear shelf. There's probably special communications equipment installed as well, but we doubt the Aussie bobbies will be trying to squeeze any perps into the back seat. The Japanese performance coupe is slated for use in a number of applications, one of them being to promote road safety. We're not sure how a 467-horsepower V8 luxury coupe gets that message across, exactly. But even though it's not quite as impressive as what they've added to the fleet in Dubai, the RC F ought to garner some attention at events like the Bathurst Six Hour race and the MS Sydney to the Gong bike ride where it'll be on display. And just in case it's put on highway patrol, we'd suggest locals and visitors exorcise their speed demons on the Stuart Highway up north and keep their right feet light on the streets in NSW. Related Video: