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Toyota fills in details about its future design direction and global platform

"In the future, out of 100 customers, we want to excite ten of them instead of not offending all 100."
Almost all of the details about the Toyota New Group Architecture (TNGA) strategy have come out since the initiative was first reported on in March of this year, but Autoblog did learn a few new things about it on a recent trip to Japan. Probably the second-most important detail is that each new segment platform will be based around a common hip point to create an "optimal driving position architecture."

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Junkyard Gem: 2002 Lexus GS 300

Toyota finally killed off the Lexus GS last year, after nearly 20 years of earning respect but not nearly as many yen as the Toyota City overlords had hoped. American car buyers came to prefer truck-shaped machinery during the production life of the GS, and those who wanted sedans didn't see the advantages of the rear-wheel-drive GS over the similarly-sized-but-cheaper ES. From 1993 through 2005, American Lexus shoppers could buy a new GS with the magnificent 2JZ straight-six engine, which achieved international gearhead immortality thanks to a certain movie franchise, and these cars have been very difficult for me to find during my junkyard travels. Here is a rare example of the final generation of 2JZ-equipped GS 300s, found in a Northern California boneyard last summer. V8 versions of the GS (the 400 and, later, 430) could be bought here, equipped with the bulletproof-but-heavy 1UZ/3UZ V8 engine out of the LS. Those cars were quicker and faster than the GS 300 but handled in more ponderous fashion. This engine was rated at 220 horsepower, but you could get scary multiples of that amount with the addition of aftermarket boost. In Japan, this car's Aristo counterpart got 276 horses out of its turbocharged 2JZ. No manual transmission could be had in the 2002 GS (nor in the JDM Aristo and its Crown cousin), but at least the enforced automatic came with five forward speeds. This car looked and felt like a smaller LS 430 inside, but the rear-wheel-drive layout made the rear seat space smaller than that of the Camry-based ES 300. Finding the keys in a new-ish junkyard car means that it was most likely an insurance total or dealership trade-in. Maybe someone will rescue that 2JZ before The Crusher eats it. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. As always with Toyota products, the Japanese-market ads were more dramatic than those from elsewhere. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The V8-equipped GS forces the BMW 540i to drive over a cliff, Wile E. Coyote-style.