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Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

2024 Lexus GX and Land Rover Defender numbers crunched

The 2024 Lexus GX finally brings the luxury off-roader up-to-date. And it does so in a boxy, rugged wrapper that makes comparisons to the 2024 Land Rover Defender, another luxury off-roader of similar size and capability. So we figured, let's make that comparison. We've looked at all the specifications available for the two SUVs to see how they stack up. Engines and Transmissions The GX keeps things simple under the hood with a single powertrain. It has a twin-turbocharged 3.4-liter V6 hybrid making 340 horsepower and 479 pound-feet of torque. That horsepower number only tops the Defender's four-cylinder engine, but the GX has the torque advantage even against the Defender's mighty V8 option. The GX's V6 is paired with a 10-speed automatic and full-time four-wheel drive. Full fuel economy numbers haven't been given, but Toyota is expecting 17 mpg combined. Unfortunately, that fuel economy is worse than all the Defender powertrains except the V8. As alluded to, the Defender is available with three main engines, an inline-four, inline-six and V8. The closest competitors to the GX will be the regular 110 four-door and the longer 130 four-door. The 110 can be had with the turbo 2.0L four-cylinder making 296 horsepower and 295 pound-feet of torque; the turbo mild-hybrid 3.0L six-cylinder making 395 horsepower and 405 pound-feet; or the supercharged 5.0L V8 making 518 horsepower and 461 pound-feet. The 130 gets two versions of the six-cylinder, one making 296 horsepower and 347 pound-feet and one making 395 horsepower and 405 pound-feet. The V8 is also available but just with 493 horsepower and 461 pound-feet of torque. All of the engines get an eight-speed automatic and full-time four-wheel drive. The four-cylinder 110 gets 18 mpg combined, the six gets 20 and the V8 manages just 16. Both 130 six-cylinder powertrains return 19 mpg combined, and the V8 doesn't have numbers yet. Towing and Cargo Towing capacity is pretty straightforward. The Lexus has a maximum capacity of 8,000 pounds, and the Land Rover tops it by 200 pounds more. Some trim levels of both SUVs have lower towing capacity, depending on the configuration. As for cargo space, Lexus hasn't shared details. It is available with up to three rows of seating and room for seven passengers. The 110 has similar seating available, and the 130 ups the ante with a three-across third row. And we've found that the 130's third row is genuinely usable by adults.

Toyota fills in details about its future design direction and global platform

"In the future, out of 100 customers, we want to excite ten of them instead of not offending all 100."
Almost all of the details about the Toyota New Group Architecture (TNGA) strategy have come out since the initiative was first reported on in March of this year, but Autoblog did learn a few new things about it on a recent trip to Japan. Probably the second-most important detail is that each new segment platform will be based around a common hip point to create an "optimal driving position architecture."