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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

Lexus LFA II could get TTV8 from LC500 endurance racer

We are thought to be three years away from the successor of the Lexus LFA arriving in showrooms. We are thought to be less than a month from the debut of a pre-production version of Lexus' coming supercar, which could take place at next month's Monterey Car Week. Persistent reports say Lexus is preparing two versions, one with a hybridized twin-turbo V8, one with a battery-electric powertrain; the former is thought to be the one on show in California in August, the latter not ready for primetime until around 2030. One of the many questions has been, "Where is that V8 coming from?" CarBuzz had its feelers out in Japan, picking up a report from Japan's Mag-X (translated) that Lexus will use the 5.0-liter TTV8 in the LC500 endurance racer for the super coupe being referred to as LFA II. This particular engine has been a specter, rumored for ages to make production but never seen. Way back in 2014, rumors that were already a year old posited a trio of engine options for the coupe still known as the LF-LC concept. Paramount among the powerplants was a twin-turbo 5.0-liter V8 with around 600 horsepower. The scuttlebutt continued even after the LC launched in 2016, we saw no truth of it on the street. Even when Lexus launched an endurance racing program with the LC500 in 2018, no one knew what was under the hood. It wasn't until a year later that the brand officially announced the TTV8 engine with a release that included one aim being "to complete the [Nurburgring 24-hour] race without any trouble by adopting a variety of new technologies, including a newly-developed V8 twin-turbo engine destined for use on future road cars such as sports cars." At the time, almost everyone expected the "sports cars" reference to indicate the coming of an LC F.  That could still be the case. But Mag-X says the racing engine will be used in the LFA II.

Lexus gives Jay Leno a shot at driving its 2014 IS

After we drove a prototype of the 2014 Lexus IS, we were told that Lexus was shipping it back to Japan. As it turns out, late-night funnyman Jay Leno was already in the motherland with the coming sport sedan, and he lapped it around Fuji Motor Speedway with Chief Engineer Junichi Furuyama.
This was probably during his LFA drive two months ago, actually, when Furuyama-san was even more tight-lipped about the IS than he was a week ago, so Leno has to make the best guesses he can. Leno goes over the whole car, then takes it out for a casual spin, so at least you get to see it in action. As for Jay's take, you'll just have to watch the video below to find out.