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Lexus previews the concept car that illustrates its new brand vision

Mon, Feb 1 2021

Lexus will start writing the next chapter in its 32-year history when it unveils a mysterious concept car in spring 2021. It hasn't revealed the design study's name yet, but it explained the model will show what's coming. Koji Sato, the company's president and chief branding officer, noted that the concept "illustrates our intentions for the future, and marks the beginning of the next generation of Lexus." He stopped short of providing additional details, but the company's plans for the future are fairly easy to decipher. Lexus isn't going to start making rifles, lawn mowers, or garage flooring; it's very likely going to electrify its range while reinventing its design language for the 2020s and adding more technology — including advanced semi-automated systems — to its cars. The dark preview image released by Lexus shows the concept car's rear end. We see a relatively low roof accented by a fin, a sculpted rear bumper that's much wider than the greenhouse, and the company's name written in a new font. While the photo asks more questions than it answers, we know that we're not looking at the electric crossover that the Toyota-owned company hinted at in December 2020 because the proportions don't match. And, we highly doubt it's the rugged, body-on-frame off-roader that's allegedly also in the works. We'll have to be patient to find out whether Lexus is planning to move away from the spindle-shaped grille that has characterized its cars for nearly a decade. Geneva's annual auto show was canceled for the second year in a row, but it should have opened its doors to the public and the press in early March 2021. Odds are the Lexus concept's online unveiling will coincide with (or at least fall very close to) the axed show's dates. Sato confirmed that Lexus will release a new car in 2021, though he didn't specify if it's related to the concept, or if it's merely inspired by it. He pledged to continue rolling out new additions to the range through 2022. Related video:

2020 Lexus RX and RXL get refined front face, new tech

Tue, Sep 3 2019

Lexus is updating its RX and RXL lineup of luxury crossovers for 2020 with tweaks to its steering and driving dynamics, interior and exterior, new Android Auto integration and standard Lexus Safety System+ 2.0 technology. The changes also boost the RX 350 starting price to $45,175, including a $1,025 destination charge. On the outside, Lexus changed the look of the front by updating the spindle grille, which had previously featured horizontal slats, and adding more prominent surrounds to the fog lights that echo the grille. Also echoed are the hand-drawn angles of the grille surround at each corner of the bumper to harmonize the visual flow. Lexus says the RX line is its first to get Android Auto integration, joining the existing Apple CarPlay and Amazon Alexa compatibility. The touchscreen — both the standard 8-inch display and available 12.3-inch split-screen version — has moved almost 5.5 inches closer to the driver and now offers control over both audio and climate systems, plus display for the rearview camera when backing up. There are also two new USB ports, bringing the total to six, plus a new designated mobile phone storage area near the front of the center console. If you opt for the 12.3-inch display, you get dynamic voice command, which Lexus says is capable of recognizing millions more phrases, is more accurate and offers expanded points of interest searches than its conventional voice-recognition systems. And finally, you get a three-year trial with Lexus Enform Remote to remotely start the car from your smartphone. Lexus is also adding its Safety System+ 2.0 as standard across the lineup, which adds daytime bicyclist detection and low-light pedestrian detection, plus road-sign assist and lane-tracing assist, which works in conjunction with dynamic radar cruise control. On the driving side, Lexus added hollow front and rear stabilizer bars to reduce weight, but theyÂ’re thicker in diameter and feature reinforced bushings to help reduce body roll and improve response on steering. The shock absorbers were re-turned to work with the stiffer roll bars, and there are upgraded dampers with a new friction control device to better control high-frequency vibrations and smooth out the ride. Further refining the ride is a stiffer suspension design, to reduce noise and vibration from the road, and added active corner braking to help prevent understeering by braking the inner wheel and providing more stability to the vehicleÂ’s handling.

Lexus Bladescan is another new headlight safety breakthrough U.S. won't get

Fri, Jun 21 2019

Lexus is back at it with innovative lighting technology. The BladeScan headlights available in Europe on the 2020 RX utilize a new mechanism for throwing light further down the road, aiming that light more precisely, and doing so without blinding other road users. Lights from other OEMs with the same capabilities have increased the number of LEDs inside the housing for finer control. The BladeScan module inside the Lexus lights holds the number of LEDs down to 10 on each side of the RX, which Lexus says is a more cost-effective solution. In fact, BladeScan uses fewer LEDs than Lexus' most recent adaptive high-beam system, which has 24 LEDs on each side. The LEDs in the new module are arranged in two rows, eight on top, two on bottom. The diodes are fed information about objects ahead, and adjust their intensity to dim light aimed at an oncoming car, or illuminate a pedestrian by the roadside. However, the LEDs don't shine their light down the road, they shine their strobing light onto two blade-shaped mirrors — hence the name BladeScan — that rotate at high speed. The light reflects off the mirrored blades and into a lens, which orients the beam down the road. Not only is the reflected light easier to handle for oncoming drivers, the system has aim accurate to 0.7 degrees. Lexus' current adaptives are accurate to 1.7 degrees, making BladeScan a 143-percent improvement. That means the new feature can throw even more light into areas that are hard to reach with current lights — Lexus says pedestrian recognition at night has increased from 105 feet to 184 feet. Buyers of the 2020 RX will be able to take advantage when the new crossover goes on sale in Europe later this year. Naturally, U.S. Federal Motor Vehicle Safety Standard No. 108 means we won't get BladeScan — that goes for you, too, Canada. The now-52-year-old U.S. law mandates a single low beam and a single high beam setting, with no intermediate settings and no activation of high and low beams simultaneously. Toyota, Audi and BMW have been trying for six years to get FMVSS 108 changed to permit new and potentially lifesaving headlight technologies. The automaker wrote in a statement to Carscoops, "Last December, Lexus submitted a petition to NHTSA to allow ADB in the United States. Currently, we await the Agency's decision and hope to see an amendment in FMVSS 108."