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How Lexus, Infiniti plan to win back luxury buyers from Germans, Tesla

DETROIT — Japanese luxury auto brands Lexus and Infiniti have used the Detroit Auto Show to test new ways to regain momentum against Germany's prestige automakers and Tesla. The Japanese are fighting to gain ground in the U.S. luxury market as Audi and Mercedes-Benz have expanded sales and Tesla has provided a fresh alternative to established brands. Last year, Lexus suffered a 7.6 percent slide in U.S. sales. Acura's 2017 sales fell 3.9 percent from 2016. Infiniti pushed up sales by 11.3 percent — but by selling almost twice as many sport utility vehicles as cars. However, Infiniti's total 2017 sales of 153,415 vehicles put it behind the leading Germany luxury car brands, as well as Acura, Lexus and Cadillac. The Lexus LF-1 Limitless concept SUV model, with its futuristic looks and "Chauffeur mode" semi-autonomous hands-off driving capabilities, signals that Toyota's luxury brand may start to focus more on SUVs than traditional large sedans. The LF-1 also previews a futuristic navigation technology that anticipates where the driver is going based on driving habits and history, and provides hotel recommendations or other concierge services. View 13 Photos "We don't want to be the 'race car' brand; we don't want to be the 'quiet ride' brand. We want to be the brand which is emotionally connected with the customer," said Cooper Ericksen, vice president of U.S. marketing for Lexus. Lexus, Infiniti and Acura launched in the U.S. market in the late 1980s and took advantage of quality problems at Audi and a lack of innovation at the then-leading luxury brands, Cadillac and Lincoln. Now, the structure of the U.S. luxury market has changed. Four brands — Mercedes, BMW, Audi and Lexus — dominate. Tesla delivered 103,000 vehicles in 2017, its best year ever, though that total is still a small fraction of the overall luxury market. Tesla, meanwhile, is trying to overcome "production hell" and increase output of its more affordable compact Model 3 sedan. The highly anticipated car is just starting to reach customers — but with 400,000 preorders, 2018 could be a breakthrough year for Tesla. View 19 Photos In Detroit, Infiniti showed the Q Inspiration Concept sedan powered by a unique, high-efficiency variable-compression gasoline engine. While the prototype is not electric, its exterior might appeal to customers of the Tesla Model S.

Lexus LM is a first-class minivan that's not for America

Although they might get a bad rep for not being "cool," minivans can be some of the most unique and interesting vehicles on the market. Their spacious size and clever packaging allows for design and functionality that cannot be found in any other type of family hauler. Lexus proves as such with the debut of its flagship luxury MPV, the LM, a wild-style van that can be ordered as a sort of personal private limousine with a 26-inch screen. Sadly, it's only for China and other Asian markets. Based on the Toyota Alphard, the LM caters to a Chinese market that places major importance on luxury and comfort for the on-the-go business professional. That means privacy and space, so in addition to a seven-seater configuration, the LM can be ordered in a four-seat chauffeur setup. It includes two gigantic reclining captain chairs (separated by an armrest with built-in touch control panel), a partition with power glass and a built-in 26-inch screen, a 14-liter fridge, umbrella storage, and a 19-speaker sound system. To ensure optimal tranquility, the van has double-layer noise-reducing glass. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. No matter the intended use of minivans, whether for an executive or a sleepy four-year-old, one of their strengths is ride comfort. Lexus says the LM uses swing valve shock absorbers, a technology that was introduced on the cushy Lexus ES, to maintain an undisturbed and balanced ride. In addition to the choice of seat layout, buyers will have the choice between two drive setups and two powertrains. The LM 350 will have a 3.5-liter engine, while the LM 300h will use hybrid power with a 2.5-liter Atkinson four-cylinder engine. The LM will be available in front- or all-wheel drive. As for the styling, well, it builds on the already extreme exterior of the Alphard, with slightly more chrome. The spindle grille has never been a passive feature, and this is one of the biggest applications Lexus has ever approved for production. The body, however, features muscular curves and sharp lines for an overall sleek effect. It is available in black and pearl white paint schemes. Just not for the U.S. market.

This Lexus LC Super Bowl ad is like a Sia music video with sweet wall dancing

What you see above is the extended, 60-second version of Lexus's "Man & Machine" Super Bowl commercial. The car/machine half is obviously the new 2017 Lexus LC 500 coupe, and the man in question is Lil Buck, a so-called movement artist (we think that's like a dancer). Both are moving to Sia singing "Move Your Body" from her latest album, "This Is Acting." So yeah, it's basically a music video with a car featuring prominently in it, which is fine by us. (In fact, it was directed by Jonas Akerlund, who specializes in the genre.) We see the machine and the man on split screen, and then the voiceover attempts to tie it all together: "Machines don't have emotions, but the rare few can inspire them." And then Lil Buck seems to defy gravity by slithering into the car while the door closes. The coolest part is how he dances on the walls around the Lexus. Revolving sets with fixed cameras are neat, especially with a car stuck in the middle. The spot closes with Lexus's new tagline, Experience Amazing. Like most corporate mottos, it says almost nothing about the brand. But hey, the commercial is fun to watch, and we happen to like the new LC, so they're doing something right. A 30-second version of the spot will air during the big game. Related Video: