2007 Lexus Is250 Awd Navigation Ext Certified Pre-owned on 2040-cars

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What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

UPDATE: There are 5 unsold Lexus LFAs left in the U.S.

UPDATE (April 9, 2019): This year has been a solid year for LFA sales with three more finding homes. Interestingly, all three were sold during the month of January. By our count, that leaves five of the supercars left unsold.UPDATE (January 3, 2019): The countdown of Lexus LFA sales continues. In the time since our last update, Lexus sold another of the supercars. That means we're down to 8 LFAs unsold in the U.S. Check out the whole story on unsold LFAs below. We'll also continue to monitor LFA sales to see if/when all are sold.UPDATE (April 5, 2018): Since we first ran this post, Lexus has actually sold 3 more LFAs, meaning that there should be 9 more remaining for sale in the U.S. Read on to learn more about how there are still a few new ones on the market. While we were digging through automaker sales figures for July, we found a few odd sales of discontinued cars, but the strangest by far was the inclusion of the Lexus LFA in Toyota's numbers. Apparently, a dealer sold one in July, and even more amazingly, six were sold last year. This is remarkable because production ended for the LFA way back in 2012, and there weren't many examples to begin with. So we reached out to Toyota for more info, and we have good news, sort of, if you missed out on buying a new one when the car was, well, really new. According to a Toyota representative, there are currently 12 9 8 5 LFAs around the country that are officially classified as dealer inventory. We also asked about overseas cars, but apparently those numbers weren't available. Still, 5 technically new LFAs is a shocking number. The representative also gave us a detailed explanation from Lexus International on how this might have happened. Basically, for the U.S. market, Lexus said the company intended to only take purchase orders on LFAs from customers to avoid price gouging and speculation. However, in 2010, orders started to drop off, and to make sure cars weren't sitting at the factory, the company allowed existing LFA holders to order a second car, and also allowed dealers and executives to order cars for themselves or for selling at dealerships, and some of the dealer-ordered cars still come up from time-to-time as new sales. So the cool news is that you might be able to still buy a new LFA if you really want to. But that's a big might.

Next Lexus RX previewed with JDM Toyota Harrier?

Japanese site CarWatch has revealed images of the next-generation Toyota Harrier, known to US and European buyers as the Lexus RX. The new model features a considerably more aggressive fascia in keeping with some of the latest Lexus design trends, while the back features a pair of wide, wraparound taillights.
The profile features a revised greenhouse, with a rather complex rear window treatment, while a subtle character line connects the front and rear taillights. According to the badging, the model shown features a hybrid powertrain, although there's little information on which engine is being used. We'd wager it's an evolution of the same 3.5-liter V6 hybrid found in the current RX450h.
This early look doesn't have a great deal of other info, and there are no images of the interior. We're not yet clear on how closely the North American RX will adhere to the Harrier seen here, but historically the two models have been quite close. That said, we'd expect a more prominent 'spindle' grille on the Lexus version than the baleen strainer on the vehicle shown here.