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Lexus reveals spindly CT 200h facelift ahead of Chinese debut

If at first you don't succeed, try, try again. So goes the saying, and Lexus seems to be taking it to heart. In addition to the hybrid versions of the Japanese luxury marque's conventional cars, Lexus is intent on offering a dedicated luxury hybrid. The original HS 250h failed to gain traction, so to speak, in the marketplace, and was quickly withdrawn from just about every market but Japan's. Lexus followed up with the CT 200h, exclusively packaging a hybrid powertrain into a premium hatchback form, but while it's been more successful than its predecessor, there's still room for improvement.
That's what Toyota and its premium division are going for with a slightly refreshed take on the CT. Spied completely undisguised (and in F-Sport guise) less than a month ago, the facelifted CT 200h is now confirmed for debut not at the LA Auto Show or the Tokyo Motor Show but at the Guangzhou Motor Show that's set to take place at the same time in China.
Although Lexus hasn't revealed much in the way of details and only two images, it's plain to see that what we're looking at is a mildly refreshed version of the existing CT 200h. The front end is now dominated by the spindle grille that adorns the rest of the Lexus range, flanked by reshaped headlamps. The rear end has been updated as well, but whether the cosmetic changes are joined by any mechanical ones - or, for that matter, if the changes made will be enough to put the hybrid hatchback ahead in the sales curve - remains to be seen.

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

Optimistic Lexus bumps US sales target higher

Last year Lexus sold 244,166 cars in the US, slotting into third place in the luxury segment behind BMW and Mercedes-Benz. Earlier this year Lexus said its target was 260,000 units in the US (which would still put it behind BMW's and Mercedes' numbers from last year), but Automotive News reports that it has raised its upper outlook to 270,000 cars.
The half-year pace hasn't been enough to make either number, but Lexus is gunning for a 15-percent gain in IS sales behind the arrival of the 2014 model, and this is also the first full year of sales of the new ES and LS. Lexus will most likely end the year in third place in the luxury segment behind BMW and Mercedes again, even if it does sell 270,000 units, but has said its prime directive is "good, steady growth."