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2022 Lexus NX touchscreen infotainment review

The all-new 2022 Lexus NX’s most important change, improvement and missed opportunity is its equally new Human Machine Interface infotainment system. It also has implications for the entire Lexus brand, because it signals the demise of the unloved Remote Touch tech interface. That such an important development arrives on one of the brand's cheapest vehicles may seem surprising, but it's consistent with the brand's product cycle: Remote Touch's first major upgrade, the infernal touchpad, actually debuted on the original NX. We didn't like it 2014 and that never changed. The new "Human Machine Interface" touchscreen isn't perfect, but it's still a vast improvement. Or rather, both touchscreen choices are vast improvements: a 9.6 unit base unit and a 14-inch widescreen upgrade included in Luxury and F Sport trims. Both share a common, all-new interface developed in the United States that will spread throughout the Lexus lineup. Regardless of size, the screen's lowermost portion is devoted to the climate controls, with physical temperature knobs sticking around along with defroster buttons. The touch icons are large enough, don't omit frequently used choices and always remain on the screen. So does the row of menu icons on the screen's left side, making it easy to go back and forth between screens. Unusually, though, there is no home screen, nor the ability to split the screen to show two sources – for instance, Google Maps on the left and radio information on the right. This would be one of the aforementioned missed opportunities, especially on the 14-inch unit, as split-screen functionality is usually a key benefit of a widescreen format. Not only do rival brands like BMW and Genesis offer this, so do the widescreen displays of Lexus Remote Touch and some Toyotas. According to Technical Communications Lead Chris Pedregon, the decision to only show one thing at once was to highlight the new natural voice command functionality and to "minimize the touch-touch-touch" of using a touchscreen. She also noted that people did not like that the old Lexus NX only had a split screen. Another Lexus representative noted that secondary information, say that radio information, can be shown in the instrument panel. That's the argument, here's the refutation. First, saying "Hey Lexus" followed by a command can be just as frustrating and/or futile as it is with any other voice recognition system.

Lexus teases a wild electric car concept for Tokyo Motor Show

The Tokyo Motor Show is shaping up to have plenty of wild concepts, from Mitsubishi's turbine-powered plug-in hybrid to Daihatsu's funky mini cars. But we doubt any of these cars will top what Lexus is bringing based on the teaser image above. Not much is shown of the car, but what is visible is extreme. We can see what looks like the Lexus spindle grille taken to its ultimate conclusion with the lower section seemingly wrapping around the front corners. The edges of the grille contain the car's headlights. The nose looks quite blunt and the windshield looks to be placed far forward. Since this is an electric car concept, having the cabin close to the front is possible and makes sense for maximum cargo space. We can also make out the instruments, which appear to be rendered in concentric circles on a transparent display. Things like range, power and more are yet to be revealed. The car's unveiling will be at the Tokyo Motor Show in just a couple of weeks. With looks this dramatic, it's hard to imagine how it could translate to a production Lexus EV. But if it does, Lexus will be taking a mighty bold direction in car design.

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.