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Lexus' December to Remember reshaped by the pandemic

Mon, Nov 9 2020

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

Toyota sees profit slip but beat earlier forecasts

Sat, Nov 7 2020

TOKYO — ToyotaÂ’s July-September profit fell 11% from a year earlier as the coronavirus pandemic slammed global demand, but JapanÂ’s top automaker appeared to be holding up better than weaker rivals that have sunk into the red. Toyota reported Friday a quarterly profit of 470.5 billion yen ($4.5 billion), down from 530 billion yen a year ago. Quarterly sales slipped to 6.77 trillion yen ($65 billion) from 7.64 trillion yen. Its president, Akio Toyoda, told reporters Toyota employees worked extremely hard, including making masks and face shields and boosting efficiency at factories to achieve results despite the pandemic. “Toyota has become gradually stronger,” he said, offering gratitude and praise for how resilient Toyota has proven itself to be. “This shows how each individual worked so hard,” said Toyoda, the grandson of the automakerÂ’s founder, vowing that each of its employees will keep thinking about contributing to a better world. Toyota raised its global sales forecast to 9.4 million vehicles for the fiscal year through March 2021, better than its earlier forecast for 9.1 million vehicles. ThatÂ’s still lagging behind the more than 10.5 million vehicles sold in the last fiscal year. Toyota, based in Toyota city in Aichi, central Japan, said it expects to record a 1.4 trillion yen ($13.5 billion) profit for the fiscal year. It earlier projected 730 billion yen ($7 billion) in profit. Toyota, which makes Lexus luxury models and the Prius hybrid, recorded 2 trillion yen ($19 billion) in profit the previous fiscal year. ToyotaÂ’s operating income fell in most regions, including Japan and other Asian markets, but improved in North America. Operating Officer Kenta Kon expressed caution about the U.S. outlook, given the rising coronavirus cases. But he said ToyotaÂ’s latest models were popular, and dealers were adjusting incentives to get good results. All the worldÂ’s automakers have been slammed by shrinking demand as COVID-19 squelches economic activity. Some nations, including Japan, have sunk into recession. Although uncertainties persist about further outbreaks and when a vaccine might be available, there are signs of recovery in some parts of the world. Japan has managed to keep pandemic-related deaths at fewer than 2,000. It has reported about 105,000 cases nationwide.

Lexus LC 500 Aviation adds some aeronautic flair for 70 lucky owners (in Japan)

Thu, Oct 29 2020

In our experience, there's a notable overlap between enthusiasts of fine automobiles and aviation. Lexus seems to think so too, which is why it is releasing a plane-themed version of its flagship sport coupe. The Lexus LC Aviation will come in both LC 500 and LC 500h form, and features an aeronautic-inspired centerpiece on the rear decklid. That would be a curved carbon fiber reinforced plastic (CFRP) spoiler that follows the trailing edge arc of the trunk, with two downturned winglets on either end. Lexus says the winglets are functional, generating a vertical vortex that smooths out the turbulence generated from airflow along the car's flanks. The result is improved yaw and steering response, comfort, and stability at high speed. The wing itself is made by craftsmen from the LFA project, which famously created and used a 3D carbon-fiber loom to weave parts of the V10 supercar's body. Part of the development was conducted with Yoshihide Muroya, an acrobatic pilot and winner of the 2017 Red Bull Air Race Championships. The rest of the package includes beautifully slim, black, 21-inch split-spoke wheels that you won't find on the standard LC. The trademark "spindle" grille has been blacked out as have the side vent moldings, and head and taillight garnish. The cabin comes in an exclusive color Lexus calls Aviation Black, while other tidbits, like an Alcantara steering wheel, shift knob and door trim, as well as saddle-colored highlights, finish off the cabin. There are no powertrain upgrades.  The only three colors are available are silver, white, and black. Alas, only 70 units will be produced for the Japanese market. It goes on sale Jan. 6, 2021.

Toyota's fuel pump recall now covers nearly 6 million vehicles globally

Thu, Oct 29 2020

Toyota expanded a worldwide fuel pump recall to a total of 5.84 million vehicles for a defect that could cause the part to fail. In the United States, the total number of vehicles involved in this safety recall is now approximately 3.34 million vehicles. On January 13, 2020, Toyota announced a safety recall for 695,541 Lexus and Toyota models. In March of 2020, the Japanese automaker added an additional 1.1 million vehicles to the previous recall. Now, the largest Japanese automaker adds another 1.52 million U.S. vehicles to the recall that was first announced in January and covers numerous models built between July 2017 through September. Here is a full list of vehicles that are now included in the expanded recall: 2013-2015 Model Year Lexus LS 460; 2013-2015 Model Year Lexus GS 350; 2014 Model Year Toyota FJ Cruiser, Lexus IS-F; 2014-2015 Model Year Toyota 4Runner, Land Cruiser; Lexus GX 460, IS 350, LX 570; 2015 Model Year Lexus NX 200t, RC 350; 2017 Model Year Lexus IS 200t, RC 200t GS 200t; 2017-2019 Model Year Toyota Highlander; Lexus GS 350; 2017-2020 Model Year Toyota Sienna and Lexus RX 350 2018-2019 Model Year Toyota 4Runner, Land Cruiser; Lexus GS 300, GX 460, IS 300, IS 350, LS 500h, LX 570, NX 300, RC 300, RC 350; 2018-2020 Toyota Avalon, Camry, Corolla, Sequoia, Tacoma, Tundra; Lexus ES 350, LC 500, LC 500h, LS 500, RX 350L 2019 Model Year Toyota Corolla Hatchback and Lexus UX 200 2019-2020 Model Year Toyota RAV4 Toyota said the vehicles that have a fuel pump that may stop operating and could result in a vehicle stall, and the vehicle may be unable to be restarted. Dealers will replace the fuel pump with an improved version. Toyota's customer support is available to owners with affected vehicles by calling the Toyota Brand Experience Center at 1 800 331-4331. Related Video: Recalls Lexus Toyota Truck Coupe Crossover SUV Sedan

2021 Lexus IS First Drive | A model remodel

Thu, Oct 15 2020

The Lexus IS has now been with us for more than two decades. First introduced in 1999, it celebrated its 21st birthday this year and, to mark the occasion, Lexus hit the compact sedan with a significant overhaul, including a revamped powertrain lineup, an updated interior, and a much-needed tech update in an attempt to keep the sporty four-door relevant in a market that craves crossovers and SUVs. So, first things first: The 2021 Lexus IS is not actually new. In fact, Lexus still refers to it as a third-generation car internally, despite the “redesign” and repositioning for 2021, which is ultimately more about the products elsewhere in the Lexus lineup, rather than the IS itself. WeÂ’ll come back to that. Unveiled in June, the 2021 IS model range has been pared down to just two models, the IS 300 and IS 350 F-Sport. The highlight of the standard equipment sheet is an 8-inch touchscreen that's nearly 5.5 inches closer to the driver than the outgoing modelÂ’s. A 10.3-inch touchscreen is available as an upgrade, and perhaps most notably, the IS is finally available with Apple CarPlay and Android Auto integration suites. Despite the common name and number, however, the IS 300 is in fact offered with two very different engines depending on how many wheels are driven. Power for the rear-wheel-drive IS 300 comes from a 2.0-liter turbocharged inline-four, which develops 241 horsepower and 258 pound-feet of torque. It's bolted to an eight-speed automatic transmission. With the IS 300 AWD (pictured below), all-wheel drive is paired with a 3.5-liter naturally aspirated V6 good for 260 hp and 236 lb-ft of torque, and a six-speed automatic transmission. Nothing confusing about that, is there? 2021_Lexus_IS_300_AWD_Blue_004 View 9 Photos Thankfully, things are a bit more normal with the IS 350 F Sport. Its high-output V6 is alive and well, with its naturally aspirated displacement of 3.5 liters and an output of 311 horses and 280 pound-feet of twist. It's the same engine regardless of drivetrain, though rear-wheel drive is still tied to the eight-speed automatic while all-wheel drive gets the six-speed. The quickest variant is the RWD model, which will crack off a run to 60 mph in 5.6 seconds. The AWD variant is intended to be an all-weather option, not a performance enhancer. The observant reader will note that we keep referring to the IS 350 F Sport, rather than simply the IS 350.

Lexus RX450h+ mysterious patent filing hints at plug-in hybrid

Wed, Oct 7 2020

Lexus entered the hybrid segment before a vast majority of its rivals, but it has timidly stayed away from the plug-in hybrid arena. Trademark documents filed in Europe suggest that's going to change sooner rather than later. Toyota's luxury division asked the European Union Intellectual Property Office to protect the RX450h+ nameplate, and it was granted the trademark in October 2020. It noted the name will be used on "automobiles and structural parts thereof," meaning it's likely going to be a nameplate. It's a familiar one, but the plus makes a big difference. Lexus already sells a car named RX450h; it's a hybrid version of the fourth-generation RX crossover, which is its best-selling model by a significant margin. Unverified reports claim the plus after the h will denote a plug-in hybrid model that will be powered by an evolution of the gasoline-electric powertrain found in the Toyota RAV4 Prime. It will put at least 300 horsepower under the driver's right foot, and it should be capable of driving on electricity alone for approximately 40 miles, a figure which will put it near the top of its class. It'll be reasonably quick, too. Rumors are a dime a dozen in the automotive industry, and a trademark filing should never be mistaken for a promise to release the model it details, but this report is more credible than most. Lexus has previously confirmed it will release its first plug-in hybrid model in the early 2020s after shunning the technology for years, and putting the powertrain in the RX makes sense. It sells well (about 111,000 units found a home in the United States in 2019), and it's a relatively big model so it's reasonably easy to equip with a battery pack. It's worth mentioning that the smaller NX should receive the same powertrain and a similar name in the not-too-distant future, too. Lexus hasn't commented on the trademark filing, and it hasn't publicly announced plans to release a plug-in hybrid variant of the RX (pictured) or of the NX. If the report is accurate, the crossover will likely make its public debut in the coming months. Whether it will be sold in the United States remains to be seen, however. Related Video:

Lexus LX J201 concept is part SUV, part 550-horsepower rally car

Tue, Oct 6 2020

Lexus transformed the LX, its biggest SUV, into a supercharged off-roader that sends chills down the Ford F-150 Raptor's spine. Although it's only a concept, it will attempt to tame the desert during the 2020 Rebelle Rally. Based on the venerable Toyota Land Cruiser, the LX is a formidable off-roader even without any modifications. Many examples nonetheless end up decked out with aftermarket parts, and it's these go-anywhere rigs that inspired Lexus to create the J201. Its name comes from URJ201, which is the current LX's internal designation. Stylists started by chipping several slats off the SUV's sizeable spindle-shaped grille to accommodate a winch and a light bar that's safely tucked behind a protective cover. Other aftermarket parts installed on the J201 include a snorkel, a roof rack, running boards, and a metal rear bumper with a pair of swing-out racks that carry extra fuel and a spare tire. Users can access cargo stored on the roof via a ladder installed out back. When the going gets tough, off-roaders can count on skid plates, a lifted suspension, 17-inch wheels, and 33-inch General Grabber X3 tires to help them soldier on. There's also an onboard air compressor, which lets drivers fill up the tires (after crossing sand dunes, for example) even if they're nowhere near a power outlet.  Lexus pegs the J201's output at 550 horsepower and 550 pound-feet of torque thanks in part to a Magnusson supercharger, but it stopped short of revealing technical specifications. It might have added forced induction to the stock LX 570's 5.7-liter V8, which effortlessly delivers 383 horsepower and 403 pound-feet of torque in its standard configuration, or it might have replaced the eight-cylinder with another engine from its arsenal. Regardless, an automatic transmission channels the cavalry to the four wheels via upgraded differentials. It doesn't sound like the J201 will ever see the light that awaits at the end of a production line. It's based on a model that sells in extremely limited numbers (4,718 units found a home in 2019), and that's nearing the end of its lifecycle. This concept is not destined to spend the next few decades in a warehouse, however. Rachelle Croft and Taylor Pawley will enter the J201 in the 2020 edition of the Rebelle Rally, which starts this Thursday, October 8. Open exclusively to women, the event will take competitors through 2,000 miles of grueling terrain in California and Nevada. Related Video:

Lexus prices the new 2021 IS below most of its main rivals

Wed, Sep 30 2020

As an outlier in a shrinking segment, the 2021 Lexus IS faces an uphill battle. Product planners know this, so they've priced the new model below most of its main rivals without compromising on content or performance. Unveiled in June 2020, the 2021 IS range consists of the entry-level 300 and the sportier 350 F-Sport, and each is offered with rear- or all-wheel drive. Pricing for the rear-wheel drive IS 300 starts at $40,025 including a mandatory $1,025 destination charge, which represents a mere $440 increase over the outgoing 2020 model. Adding all-wheel drive raises that figure to $42,025. Motorists who step up to the 350 F-Sport will need to pay $43,925 if they want power sent to the rear axle, or $45,925 if they want it channeled to the four wheels. The list of standard features includes 18-inch wheels (an inch bigger than before), numerous electronic driving aids, power-adjustable front seats (10-way for the driver; eight-way for the front passenger), dual-zone automatic climate control, and an eight-inch touchscreen that's nearly five and a half inches closer to the driver than the outgoing model's. Motorists can pay extra for 19-inch wheels, a power-operated moonroof, and a 10.3-inch touchscreen. And, at last, the IS is available with Apple CarPlay and Android Auto connectivity. Lexus shuffled its trim hierarchy for 2021, so the F Sport package is no longer available on the IS 300, but it's fitted to every IS 350 built for the American market. It bundles a cold-air intake, a specific exhaust system, a sound generator, 19-inch wheels, a sprinkling of F Sport badges, plus a body kit that adds bits like a rear spoiler and a diffuser integrated into the rear bumper. Heated and ventilated front seats are included, too. 2021 Lexus IS View 25 Photos Power for the rear-wheel drive IS 300 comes from a turbocharged, 2.0-liter four-cylinder engine, which develops 241 horsepower and 258 pound-feet of torque. It's bolted to an eight-speed automatic transmission. While you'd assume the all-wheel drive model simply gains a pair of driven wheels, the transformation is more complex. It also receives a 3.5-liter V6 with 260 horsepower and 236 pound-feet of torque on tap, plus a six-speed automatic transmission. Lexus notes the system can send up to 50% of the engine's output to the front axles. Selecting the IS 350 brings an evolution of the 3.5-liter six that's rated at 311 horses and 280 pound-feet of twist.

2021 Lexus UX250h Black Line Special Edition looks less like a crossover than ever

Wed, Sep 30 2020

Lexus just found a way to make the UX 250h look even more like a regular hatchback. It’s called the 2021 Lexus UX Black Line Special Edition, and it follows the path of previous Lexus Black Line models before it (ES, GS, RC). WeÂ’ll note that this special edition is based on the hybrid version of the UX, and isnÂ’t available with the standard gasoline engine variant. The body-color fenders stand out the most. Instead of ruggedized black plastic, Lexus is painting them in the same color as the rest of the body. LexusÂ’ UX was already one of the most car-like of the tiny crossover class, and eliminating the ugly crossover-like fenders brings it even deeper into hatchback territory. By painting them the same color as the body, it tricks the eye into thinking the car is hunkered down lower to the ground. The gloss black side sills and lower trim bring it down even further visually. Now, Lexus didnÂ’t actually lower the UX, but this package makes it feel much less like a crossover. When painted, the flared fenders even come across as sporty, wider hips. We really dig the look. The gorgeous Grecian Water (blue) paint only improves the situation further. You can also get the Black Line model in Caviar and Eminent White Pearl — all three colors get the same body-color fenders. Every UX Black Line also gets 18-inch black-painted wheels with black lug nuts, black grille surround, black side mirrors, black roof rails and darkened headlight fixtures. On the inside, youÂ’ll be able to choose between a black or “birch” leather package. Both get blue accents throughout. YouÂ’ll see blue on the seats, center armrest, doors, dashboard, seatbelts, cargo mats and even the key gloves. When you buy one of these UX Black Lines, youÂ’ll also get a custom Zero Halliburton luggage set with Lexus branding on the two pieces. Lexus says itÂ’s only making 1,000 of these UX Black Line Special Edition cars. TheyÂ’ll go on sale in spring of 2021, with pricing available sooner to the on-sale date. Related Video:

2021 BMW M3 and M4 vs all the high-powered sport sedans and coupes

Wed, Sep 23 2020

Should you have a found a way to get past that schnoz, you've probably digested some of the basic specs for the all-new 2021 BMW M3 sedan and M4 coupe specs. They're plenty impressive. There's also, basically, two sets of them thanks to the regular and Competition versions that differ in engine output and transmission type.  But how do they compare to other ultra sport sedans and coupes? Well, we were wondering that too, so we fired up the Autoblog Comparison Spreadsheet Generator 5000 (aka me chained to my computer in a dark basement).  Sadly, there are surprisingly few competitors for the 2021 BMW M3. Rival sedans include the Mercedes-AMG C 63 and the Alfa Romeo Giulia Quadrifoglio, along with the Audi RS 5 Sportback sedan/coupe/hatchback thing. There's no more Lexus IS F, the Cadillac CT4 Blackwing has yet to arrive and Jaguar doesn't offer a spicy XE R.  Happily, there are more coupe rivals for the 2021 BMW M4, including the two-door versions of the AMG and Audi as well as the Lexus RC F. I also included the Ford Shelby GT350 and Chevrolet Camaro SS 1LE. On paper, they align incredibly well. On the street and on a track, I can personally attest that these Americans are fully capable of keeping up and/or bettering the fancy-pants luxury brands (and let's not forget there are even more powerful, hardcore versions available). If they don't align in terms of price or prestige, whatever. OK, let's get to the spreadsheet. Let's start with the coupes and note that I didn't bother listing the dimensions for the M4 Competition and C 63 S as they are identical to their "lesser" siblings.  I won't bother burning words explaining what you can see on the chart. Instead, I'll point out a few things that stood out to me. First, BMW M comes awfully close to matching the output of AMG's twin-turbo V8 despite having two fewer cylinders. Similarly, Audi manages to better the 0-60 time of the M4 Competition and tie the C 63 S despite being WAY down on power. It's not like it weighs less. Magic? Second, and speaking of 0-60 times, remember the importance that transmission and drivetrain make with them. It's not just horsepower and torque. An automatic will be quicker and easier to launch than a manual, while all-wheel drive provides more instantaneous and beneficial grip.