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2018 Lexus RX 350L Quick Spin Review | Minding the gap in the Lexus lineup

PORTLAND, Ore. — Why on Earth does Lexus still make the Jurassic GX 460? It's old, inefficient, body-on-frame and completely atypical of the rest of the three-row luxury segment. Well, the answer lies in that segment descriptor: three rows. People want them, yet Lexus didn't offer anything else between the two-row RX and the $85,000, Land Cruiser-based LX 570. Despite this lineup gap lasting for two decades, Lexus decided to finally attempt filling it with a seemingly quick-and-dirty solution: Lengthen the RX 350, shoehorn in a third row, add an L to the name, wipe hands together, call it a day. The resulting 2018 Lexus RX 350L does indeed have a third row of seats and is generally a far superior vehicle to the GX. It's better to drive, massively more efficient, and its beautiful interior is up to the current Lexus norm. The cargo door doesn't swing into the curb. Plus, unlike some other slapped-together lengthened jobs over the years like the Chevrolet TrailBlazer EXT or even the long-wheelbase Range Rover, the RX 350L doesn't suffer visually for its extra inches. In fact, it can be difficult to tell the L apart from a non-L unless the two are parked together in profile. If everything, the extra 4.4 inches of length might actually improve the RX's proportions from certain angles. Of course, quite a few people find the current RX to be hideous, so finding comments below that include the words "lipstick" and "pig" would not be surprising. Adding the L also doesn't seem to take away from the RX's driving experience, which continues to impress. The current model is buttoned down and involving in a way its couch-like predecessors never attempted to be. From the lowered driving position to the more responsive steering, this is a far more driver-oriented vehicle. You don't even need to engage Sport mode, but doing so dials in an appropriate level of steering weight and sharpens throttle/transmission response. This general sportification also hasn't taken anything away from comfort, as a three-hour road trip from Portland to Seattle proved it to be a superb highway cruiser. Both seat and ride comfort are excellent. That was with two people aboard, however. Later in the week, we managed to easily fit an extra pair in the second row along with a rear-facing baby seat. That's all well and good, but the regular RX can do that.

Lexus LF-C2 Concept shows polarizing looks are here to stay

Well, that's one question answered. When Lexus released the first teaser for its LF-C2 Concept, we figured it'd be one of two things - either it'd be a convertible based on the LF-LC Concept car or it'd be a thinly veiled concept version of the RC Convertible. Turns out, it's kind of both.
The LF-LC styling straddles the wilder, concepty looks of the LF-LC and the still wild, but more grounded, looks of the RC. That doesn't mean it's not a polarizing piece of design, with Lexus styling trademarks like the dominating spindle grille and separate LED running lights. Lexus' knife-edge cuts and folds in the bodywork have been toned down relative to past concepts, but the overall look here, particularly in the rear fenders, is rather busy.
"The LF-C2 concept shows what's in store for our brand's future design direction," Lexus boss Jeff Bracken said. "This concept shows consumers around the world Lexus' devotion to emotional designs as well as our passion for an exceptional driving experience."

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350