2005 Lexus Es330 on 2040-cars

Auto blog

Lexus LX J201 concept is part SUV, part 550-horsepower rally car

Lexus transformed the LX, its biggest SUV, into a supercharged off-roader that sends chills down the Ford F-150 Raptor's spine. Although it's only a concept, it will attempt to tame the desert during the 2020 Rebelle Rally. Based on the venerable Toyota Land Cruiser, the LX is a formidable off-roader even without any modifications. Many examples nonetheless end up decked out with aftermarket parts, and it's these go-anywhere rigs that inspired Lexus to create the J201. Its name comes from URJ201, which is the current LX's internal designation. Stylists started by chipping several slats off the SUV's sizeable spindle-shaped grille to accommodate a winch and a light bar that's safely tucked behind a protective cover. Other aftermarket parts installed on the J201 include a snorkel, a roof rack, running boards, and a metal rear bumper with a pair of swing-out racks that carry extra fuel and a spare tire. Users can access cargo stored on the roof via a ladder installed out back. When the going gets tough, off-roaders can count on skid plates, a lifted suspension, 17-inch wheels, and 33-inch General Grabber X3 tires to help them soldier on. There's also an onboard air compressor, which lets drivers fill up the tires (after crossing sand dunes, for example) even if they're nowhere near a power outlet.  Lexus pegs the J201's output at 550 horsepower and 550 pound-feet of torque thanks in part to a Magnusson supercharger, but it stopped short of revealing technical specifications. It might have added forced induction to the stock LX 570's 5.7-liter V8, which effortlessly delivers 383 horsepower and 403 pound-feet of torque in its standard configuration, or it might have replaced the eight-cylinder with another engine from its arsenal. Regardless, an automatic transmission channels the cavalry to the four wheels via upgraded differentials. It doesn't sound like the J201 will ever see the light that awaits at the end of a production line. It's based on a model that sells in extremely limited numbers (4,718 units found a home in 2019), and that's nearing the end of its lifecycle. This concept is not destined to spend the next few decades in a warehouse, however. Rachelle Croft and Taylor Pawley will enter the J201 in the 2020 edition of the Rebelle Rally, which starts this Thursday, October 8. Open exclusively to women, the event will take competitors through 2,000 miles of grueling terrain in California and Nevada. Related Video:

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.