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Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.

JLR shares backstage 'No Time to Die' Range Rover Sport SVR carnage

James Bond's latest adventures will take him to Norway and Scotland, as seen in the trailer for the upcoming "No Time to Die." Somewhere along the way, the British spy encounters a pair of Range Rover Sport SVRs, the ultimate high-performance SUV from JLR's Special Vehicle Operations division in one of the movie's centerpiece car chases. Now, the company has given us a behind-the-scenes look at its filming, and the automotive carnage that ensues. The filmmakers wanted to take a Bond action sequence off-road, and chose the Range Rover Sport SVR as the the bad guys' pursuit vehicle. Armed with a JLR product placement deal (Bond drives a new Defender in another part of the movie) the henchmen had no qualms picking one of the most expensive things on the menu. Unfortunately, that also makes is a bit hard to watch when machines that start at $115,000 are totaled as they careen through the air or roll onto their roofs. The SVRs share a 5.0-liter supercharged V8 with the Jaguar F-Type SVR and are the most powerful vehicles in the Land Rover portfolio. With 575 horsepower and 516 pound-feet of torque on tap, translating to a 0-60 time of 4.3 seconds, they're the perfect weapon for chasing a super-spy down a dirt road. As for Bond himself, 007 makes his escape in a decades-old yellow Toyota Land Cruiser Prado. Specifically, it's a 90-series, a smaller version built from 1996 to 2002 that was never sold in the U.S. but remains popular in other parts of the world. The most powerful engine had just 190 horsepower from a 3.4 liter V6 shared with the similar-era 4Runner. Despite the power discrepancy, Bond manages to dispatch the Range Rovers in spectacular fashion. Wait, this is a Range Rover promo, right? "All the stunts are for real, there's nothing that's CGI'ed," said Neil Layton, the film's action vehicle coordinator. "So to make the cars more dramatic on the screen, we had to turn off a lot of safety feature aids that's on there." Interestingly, another non-JLR product shows up in the video as well. The camera car is a blacked out (to minimize reflection in other cars) Ford F-150 Raptor outfitted with a massive rooftop boom. "No Time to Die" is hits the screens on October 8. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jaguar-Land Rover builds millionth vehicle at Halewood

Jaguar-Land Rover is not what you'd call a volume automaker by any stretch of the imagination. But in the dozen years since it started manufacturing at its Halewood plant near Liverpool, England, the automaker has already built its millionth vehicle.
The landmark vehicle is a Range Rover Evoque, done up in white with red roof and mirrors, black wheels and a red and black interior. The crossover is set to be donated to Cancer Research UK, which will auction it off next year to help fund its projects in the north-west of the country.
Halewood started manufacturing the Jaguar X-Type in 2001, then went on to assemble the Land Rover LR2 / Freelander 2 before taking on production of the Evoque a year and a half ago. The facility reached the 300,000-unit milestone just last year as production moved to a 24-hour cycle for the first time in either marque's history.