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1996 Land Rover Discovery Trek / Camel Trophy on 2040-cars

Year:1996 Mileage:147497
Location:

Catharpin, Virginia, United States

Catharpin, Virginia, United States
Advertising:

For your consideration, a 1996 Land Rover Discovery Trek-Camel Trophy truck, 1 of  the 10 trucks produced, exclusively for, and used in, the North American Land River Discovery Trek competition ‘96

There is a great video of the event, which is posted on Youtube (enter 1996 Land Rover Trek Event) and was produced by ESPN, and narrated by Bob Varsha.

There is also a Facebook page dedicated to these vehicles called the Trek Registry.

That said, the truck you see here is most likely the straightest and most rust free example of the surviving vehicles, with absolutely no rust anywhere, whatsoever, most likely attributed to having spent a majority of it’s life in Arizona, where It was acquired by Land Rover Scottsdale, post event.

As such, the paint on the Discovery is all original, and it carries a patina that is consistent with it’s age and latitude, and is quite presentable, The undercarriage and drive line are bone dry.

Upon completion of the Trek event, the 10 Discovery’s were all lightly refurbished by Land Rover, with some of the decals  being changed or removed, and then they were sold as demo vehicles.

All of the Trek Discovery’s were fitted with the 4.0 aluminum V8, mated to a 5 speed R380 manual transmission. This particular example starts, runs, drives, steers, and stops as it should, and is in need of nothing mechanically at this time.

It rides on Pro Comp 265/75-16 M/T tires, including a brand new spare, mounted on XD specific wheels. There is also a 2” suspension lift in place, incorporating Old Man Emu shocks and Rovertym springs.

All of these trucks were sunroof delete vehicles, fitted with the desirable SD “high” roof rack, front skid plate, winch basket, Warn winch, Hella driving lights, and a sponsorship graphics package. 

My truck is fitted with the rear jump seats, as well

I am told that the winch on my truck was actually stolen while it was on display at the dealership in Scottsdale, hence it’s absence.

The previous owner also removed many of the sponsorship decals that were on the truck, with the ones remaining showing, again, an attractive patina.


Some recent additions to the Discovery include the following:

Hella 4ooo lights (2)

Hella 700 lights (4)

Hella rear spot / work lamp

New rear door glass rubber seal (uninstalled)

New rear side window seals (uninstalled)

New rear roof ladder

New hood blackout decal (with the impression of the Trek event decal still underneath)

New front grill w/ badge

New front indicator lamps

New rear bumper lamps

New OEM mud flaps

New self dimming rear view mirror (uninstalled)

New Exmore front seat foams and diaphragms


As a matter of personal taste, I removed the carpet  and the foam underlayment, exposing the  immaculate flooring underneath. I also took the opportunity to scuff a couple of dime sized blemishes, and I touched them up using a single stage Land Rover AA Yellow paint. I sprayed the outside exposure of the front seat bases, as well, as I never intended to re-install the black plastic surrounds.


As for negatives, I cannot think of anything really pressing, but here are a few items that could eventually be tended to:

There is a small crack in the windshield, below the sight line, that may possibly be able to be repaired. It has been there for quite some time.

The 3 rear window seals are sun cracked, but do not leak, and I am including the new seals in the sale of the truck. The safari window seals are in excellent condition.

The door cards have a bit of dry rot along the top horizontal surfaces, but not horrible.

The door seals are original, as are the radio & speakers, so replacing them eventually might not be a bad idea.

The paint, again, is presentable, but a bit thin and rubbed through in some places. The original decals are scratched and faded, but original to the truck, and like the paint, add to the overall appeal.


Included with the sale of the truck, are the following items:

The original bull bar, faded, but otherwise in perfect condition

The original Hella 500’s (2) and 550 Comet lights (2)

The original owner’s book & extensive factory service manuals (3 binders)

A box of miscellaneous new and used small parts

All of the original carpet, in good condition

All of the original foam underlayment, minus the front section, which had deteriorated beyond use

A full set of original Land Rover rubber floor mats.

The original fire extinguisher

The original under seat CD changer

Original cargo area cover


This is an awesome truck, and a great piece of Land Rover history, specifically Land Rover history here in North America.

These vehicles were put into competition to give a select cross-section of Land Rover employees the opportunity to experience some of the rigors of the Camel Trophy, and this particular example may well possibly represent the closest thing to owning one of those hallowed Camel Trophy trucks on this side of the pond, 50 state legal, and with proper factory sponsored competition pedigree, intact.

Please feel free to contact me with requests for additional photos and/or descriptive.

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Jaguar to sell all-electric cars by 2030, and six electric Land Rovers coming in next five years

Mon, Feb 15 2021

Jaguar is making a big transition to become an electric-only car company. The switchover is meant to kickoff in 2025, and by 2030, Jaguar says 100% of its vehicle sales will be of electric models. Land Rover is taking a similar route, but to a lesser extent. The British off-roading brand says that it will introduce six pure electric variants in the next five years, with eyes on 60% of its sales being of electric models by 2030. Its first all-electric model will arrive in 2024, JLR said. An Automotive News report cites CEO Thierry Bollore, saying he expects "almost zero" production of cars with internal combustion engines by 2039, making that the theoretical end date of Land Rover vehicles with ICEs.  JLR, owned by India's Tata Motors, said on Monday the Jaguar brand will lead the way with a fully-electric model range built on a brand-new electric platform. The Land Rover EVs are to be built on a separate electric vehicle architecture to provide for "two clear unique personalities." The Land Rover EVs are said to be finding homes on both the Modular Longitudinal Architecture (MLA) and Electric Modular Architecture (EMA). Both support combustion engine layouts and full EV layouts, but the latter is said to be more biased toward EVs and to exclusively support "advanced electrified ICE." Both brands will be taking advantage of technology from within the Tata Group (JLR's owners) to make this transition happen. There's limited information on the future of certain models for the time being, but Jaguar did say that its previously-planned XJ replacement will no longer have a place in the brand's lineup. That said, Jaguar says the nameplate might stick around, with the assumption it could be used on an all-new future EV. Additionally, Automotive News reports that Jaguar will transition away from SUV-style vehicles, citing Bollore — the theory being that Land Rover takes over and completely fills that space in the future. We'll be wondering about what will become of the F-Pace and E-Pace. Our biggest Jaguar question concerns the F-Type, though. Will we get a fully electric version of the sports car in the future? Jaguar didn't address it, but we certainly hope so. JLR said that as it electrifies its model range, it will keep all three of its British plants open. But Bollore, who took over as chief executive in September, said the carmaker's Castle Bromwich plant in central England would focus on "non-production" activities in the long term.

Mazda CX-5 named Japan's Car of The Year, Subaru BR-Z wins "Special Award"

Mon, 03 Dec 2012

The Mazda CX-5 stamped its Kodo design and SkyActiv technology authority all over the Japan Car of the Year awards, taking the top prize ahead of the Subaru BRZ/Toyota GT 86. It is Mazda's second victory in the last ten years, the 2005 MX-5 claiming the same trophy, and the fourth time the Hiroshima company has won.
The award is decided by 60 local "automotive experts and journalists," and open to any passenger car released in Japan from November 1, 2011 to October 31, 2012 that has sold more than 500 units. Each judge gets 25 votes, his or her top vote getting 10 points, the rest of the points being spread among the judge's choice for the next best four cars.
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Jaguar Land Rover parent Tata posts a loss over coronavirus

Tue, Oct 27 2020

BENGALURU — India's Tata Motors posted a wider loss for the September quarter on Tuesday as the COVID-19 pandemic sapped demand in several of its key markets. The global health crisis has hammered sales for automakers worldwide and compounded problems for Tata Motors, which was trying to improve Jaguar Land Rover (JLR) sales amid weak demand and uncertainty related to Brexit. Tata Motors reported a consolidated net loss of 3.14 billion rupees ($42.47 million) for the second quarter ended Sept. 30, compared with a loss of 2.17 billion rupees a year earlier. Retail unit sales at luxury car unit JLR, which rakes in most of the company's revenue, was down nearly 12% for the reported quarter. Tata Motors, however, said it expects JLR sales to gradually improve. "Despite concerns around the risk of a second wave of (COVID-19) infections ... we expect a gradual recovery of demand and supply in the coming months," the carmaker said in an exchange filing. Total revenue from operations fell 18.2% to 535.3 billion rupees. Tata Motors said it was committed to achieving near-zero net automotive debt in the coming years. Shares of Tata Motors ended 1.46% higher on Tuesday while the broader Mumbai market settled 1.03% higher.