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Lamborghini confirms Urus SUV will be its only plug-in hybrid

According to Autocar, we'll be seeing the first production hybrid Lamborghini soon. The publication reports that Lamborghini's research and development chief, Maurizio Reggiani, confirmed that the Urus SUV will be offered with a plug-in hybrid powertrain. This would also makes sense considering former Lamborghini CEO Stephen Winkelmann's statement that if the company ever produced a hybrid, the Urus would be "the logical place for it to launch." Aside from this, Reggiani revealed nothing more about the gas-electric Urus. Reggiani did, however, provide some insight to Autocar into Lamborghini's powertrain decisions. He told the publication that the Urus's already confirmed twin-turbo V8 was chosen because of a need for torque in an SUV. With this in mind, it will be interesting to see what the company does with the hybrid since a big enough electric motor (or motors) could provide a remarkable amount of torque and, in turn, some impressive performance figures. Lamborghini has even shown this potential in the Asterion concept, which produced 910 horsepower from a 5.2-liter V10 and three electric motors. Of course we'd expect an Urus hybrid to be much less potent and probably connected to a version of the turbocharged V8. Reggiani also told Autocar that, just as the Urus has specific powertrain needs, the supercars do as well. He said that the company has no intention of adding turbocharging to any of its cars. On this subject, he told the publication, "A supercar is completely different; you need the responsiveness of the engine, to feel the spark of every cylinder." It will be interesting to see how long people like Reggiani can keep turbocharging and hybrid assistance out of the sports cars in the face of stricter emissions targets. He hints that future advancements in weight reduction and other areas may be key to that. It's certainly nice to hear that there are people at Lamborghini that still value the subjective aspects that make sports cars great. It's also news that's sure to put fans of Lamborghini's classic, naturally aspirated sports cars at ease. Related Video:

Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.

Lamborghini Urus S Road Test: The less-than-raging bull

It’s no secret that the Lamborghini Urus is its brandÂ’s most successful model ever if weÂ’re going by sheer sales volume. The SUVÂ’s been finding homes at a rate unlike any Lamborghini before it, which is something anyone couldÂ’ve seen coming when it launched here about seven-odd years ago – thanks for kickstarting the trend, Porsche. Now, the launch of the Urus S and Urus Performante (the latter weÂ’ve already reviewed) are finally giving original Urus owners an option to upgrade to. Its “S” nomenclature might sound like itÂ’s a new trim level, but youÂ’re better off thinking of it as representing the mid-cycle refresh of the Urus, as there is no simple “Urus” anymore. Your options are now either the S or the Performante. The SE plug-in hybrid will join the party eventually, but thatÂ’s not until the 2025 model year. The list of “whatÂ’s new” is a short one, but the changes are some your neighbors might notice. For example, the S gets a new front end thatÂ’s less busy and simpler in nature with horizontal slats across the bumper/grille being the dominating pattern. ItÂ’s arguably a touch less obnoxious looking, though itÂ’s the opposite around back. The new rear diffuser has more strakes, features a honeycomb garnish, and the rear bumper has some extra-spicy-looking vents that are integrated into the rear wheel surrounds. ItÂ’s an aggressive look and serves to visually widen the carÂ’s stance. Nothing much changes along its sides, but a subtle “S” logo makes its way to the rocker panels to designate this Urus as the updated one. Designers didnÂ’t take any chances, though would-be buyers can with a massively expanded selection of colors, wheels, style packages and material customization options. This extended level of choices carries into the interior, where Lamborghini touts a similar degree of individualization expansion. Beyond the aesthetics, the Urus S enjoys the PerformanteÂ’s revised 4.0-liter twin-turbo . Output stands at 657 horsepower and 627 pound-feet of torque, amounting to a 16-pony increase over the previous Urus and a one-tenth reduction in the 0-62 mph time that now stands at 3.5 seconds. Its eight-speed automatic transmission carries over, so yes, this powertrain is still the same as seen in various Porsche/Audi/Bentleys. Of course, that doesnÂ’t mean that it didnÂ’t go to Lamborghini finishing school.