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Fastest-ever Lamborghini may debut in Geneva

Lamborghini is headed to next month's 2013 Geneva Motor Show with the brand's fastest car yet. The news comes courtesy of Filippo Perini, Lamborghini's design director, who reportedly dished that the brand will celebrate its 50th anniversary with a new low-volume hypercar. Perini made the comments while at the US launch of the automaker's recent Aventador Roadster in Miami, and he made it clear there will only be 10 production examples of the new model. If you want one, you had better get your wallet to the closest dealer (the designer admits most of the exotics are already spoken for).
Meanwhile, Lamborghini CEO Stephan Winkelmann has said his company will continue to explore special edition models. As you may recall, the Italian automaker built just 20 examples of its Sesto Elemento, originally penned for the 2010 Paris Motor Show. It promptly sold each one for $2.5 million. Then there was last year's Aventador J, which flew out the door at $2.6 million, including taxes. Stay tuned for more information from the show floor.

Previewing the 2014 Paris Motor Show

Don't let the shiny objects detract from the serious side of the show. Sales, fuel economy and regulations are part of the conversation.
The Paris Motor Show is one of the glitziest events on the automotive calendar. Yes, it helps that it's in the City of Light, but the glamorous surroundings only enhance the spectacular wares that automakers bring to the show. This is where Europeans debut their best new cars for the coming year, both as eye-catching concepts and in production trim.

Party sponsored by Lamborghini tried to airlift yacht into Austin lake for F1 race

This was the kind of understatement we didn't expect to encounter in the Lone Star State: on our way into Austin to attend the Grand Prix of the Americas, the man sitting next to us on the plane - an Austinite born and raised - said, "There's gonna be a lot of wealthy people here." You know, as if Texas didn't have its fair share already.
Wealthy people need wealthy things to do and not-as-wealthy people to arrange such things for them. Case in point is My Yacht Club, which follows the Formula 1 parade and other rah-rah events around the globe, hosting guests and parties on yachts. In Austin the event group has had to change its schtick; there's no way to navigate one 150-foot motor yacht into Austin's Lady Bird Lake. MYC principal Nicholas Frankl told KUT News, "We spoke to the Army Air Corps. They couldn't lift it." We believe he meant the Army Corps of Engineers, but no matter, they couldn't lift it either.
So MYC has switched to a land-lubbers venue, The Long Center where Ballet Austin, the opera and the symphony perform. In case you readers are worried about how guests will manage without chiseled Italian deckhands in epaulets, not only has Frankl promised that "the elements of decadence and luxury and coolness and exclusivity are all there," guests will get to guzzle 24-karat gold-infused champagne. Because the stars at night just aren't as big and bright without it, obviously.