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Lamborghini rules out sub-Huracan sports car

There is a kind-of-new segment emerging in the sports car market: an area in between vehicles like the Porsche 911 Carrera and supercars like the Ferrari 488 GTB or Lamborghini Huracan. It's a space recently defined by the Audi R8 and Porsche 911 Turbo, with some newcomers rushing in. McLaren joined in with the 570S and Ferrari is tipped to be looking at a new six-cylinder Dino revival. But Lamborghini isn't in any rush participate. At least not for now, and not with a completely new model. Speaking with Car and Driver during the New York Auto Show, Lamborghini chief Stephan Winkelmann said you can "never say never" about anything in this business, but that the prospect a more accessible sports car underneath the Huracan is not currently on the table. Winkelmann pointed towards pricing and volume considerations, but we imagine there's more to it than that. The Volkswagen Group of which Lamborghini is part already tackles that segment with the aforementioned Audi R8 and Porsche 911 Turbo, and while the German giant has never shied away from flooding a market segment with overlap from its various divisions, the R8 and the Huracan are already closely related. The Lambo chief did hint that decontented versions of the Huracan could fit the bill, though. Sant'Agata's ten-cylinder model currently starts at $237,250, but the previous Gallardo started at $191,900 before it was phased out. That was for the less powerful, rear-drive LP 550-2, which could hint at a successor under the Huracan's umbrella. And that's just $7k more than McLaren will be asking for the 570S. Aside from the prospect of a cheaper Lambo, Winkelmann also told C/D that the Asterion hybrid concept was strictly a technological demonstrator with no chances of production, that the Urus crossover project is still on the table, and that the supercar market isn't growing as fast as you might think. Related Video:

Lamborghini Huracan blown up to create 999 NFTs

The Internet continues to hone its ability to commercialize intangibles. In this case, the situation begins with a tangible, so we'll start there. According to cryptocurrency news outlet The Block, an investor purchased a real car, a 2015 Lamborghini Huracan, for real money. Then, an artist going by the handle Shl0ms led a team of about 100 people who worked together to blow up the Italian supercoupe and turn its bits into 999 non-fungible tokens, known as NFTs, and sell the tokens at auction. The artist, the team, the explosion, and the bits are materially real — every one of them can be touched and squeezed, were one to desire. After that, well, things get digital.  This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Shl0ms told Fortune that his crew experimented with explosives for two weeks, looking for the right bang to bring in the most bucks. When that was decided, they took the Huracan to the desert and put a "federally licensed explosives engineer" in charge of the boom, and used high-speed cameras to capture the detonation. The collective then gathered the Lamborghini pieces, choosing 999 of them to be filmed in short 4K clips of "exquisitely filmed fragments" rotating against a black background. These videos are the non-fungible tokens going up for sale. Of those 999 video segments, 111 are reserved for the people behind the project. The remaining 888, labeled the "$CAR" group, will be listed in a 24-hour auction starting February 25, bids beginning at .01 Etherium coin (ETH) — a cryptocurrency — which is about $26 USD at current exchange rates.   So the short story is: Guy blows up Lamborghini, makes 999 videos of 999 exploded bits, sells videos online. For anyone not clear on the exclusively digital nature of the NFT, none of the winning auction bidders will get a leftover piece of Lamborghini. In answer to a tweet asking about the shards, Shl0mo tweeted that "the fragments are either large, dangerous, greasy, or all 3 and will be kept in secure storage for the foreseeable future." We know that money is one of the reasons for this endeavor. Shl0ms — who's apparently made about $1 million from "NFT art experiments" — also has precedent for this work. He destroyed a urinal akin to the one made famous in 1917 by artist Marcel Duchamp, then sold 150 NFTs of video clips of the leftover bits in 2021. That NFT collection raised $500,000.

Lamborghini builds 2,000th Aventador, production rate continues to climb

Last July, Lamborghini celebrated the assembly of its 1,000th Aventador. That was an impressive milestone for the $400,000-plus supercar, as its Murciélago predecessor took took nearly three years to accomplish the same feat. But the automaker's biggest and baddest bull has broken another milestone, as the Aventador celebrated its 2,000th vehicle produced last week. The Nero Nemesis (matte black) car rolled off the assembly line on June 6, destined to the garage of Thaddeus Arroyo, who lives in the States.
Originally launched as a closed-roof coupe at the Geneva Motor Show in 2011, the Italians introduced the open-roof LP 700-4 Roadster last fall at the Los Angeles Auto Show before allowing us to drive it in February of this year. Assembled in Sant'Agata Bolognese, Lamborghini's Aventador is currently running at a production rate of nearly five units per day.
Lamborghini has understandably been very pleased with its flagship, and customer demand shows no signs of faltering. According to the automaker, the waiting list for new car is longer than a year. Be sure to check out the press release below.