2008 Lamborghini Murcielago Lp640 E-gear Grigio Avlon Carbon Fiber Hermera on 2040-cars

Auto blog

Bulls on vacation: Lamborghini Giro 2015

Twenty-one owners were on hand for the Lamborghini Giro 2015, the tenth edition of the exclusive brand's most exclusive event. Hailing from the US and Canada, the small group blazed over some of the best roads in Maine, New Hampshire, Vermont, and Massachusetts. Luxury accommodations were provided at each stop on the four-day tour in late July. Twenty-one owners may sound like a minuscule showing, but it represents nearly 3% of the yearly American customer base. The colorful collection of Aventadors, Huracans, and Gallardos charged around New England like a high-speed string of Skittles. Challenging drives included the storied climb of New Hampshire's famed 6,288-foot Mount Washington and a mad dash up sinuous Route 17 through Vermont's Appalachian Gap. It all concluded with a police-escorted romp into the heart of Boston. Brilliant as the driving is, the Giro is also an opportunity for the Italian brand to connect with and take the pulse of owners in America, its largest market. Twenty-one owners may sound like a minuscule showing, but consider this: Lamborghini sold just over 2,000 cars globally in 2014, 736 of them in the US. This privileged few represents nearly three percent of the yearly American customer base. For comparison, Ford Motor Company sold 2,480,942 vehicles in 2014. If a similar portion of American Ford owners breezed into New England for a Ford Giro, that would equate to more than 70,000 "Ford-istas." Begun in 2006 in the US, the event is relatively unknown, even among Lamborghini owners. Capped at a maximum of 25 couples/cars, the Giro draws some of the most loyal customers of the Bologna-based icon. Exclusivity – participants mix with top management and are looked after by Lamborghini "concierges" – is what sets it apart from larger yet still select activities for the faithful, including the Lamborghini Esperienza (track events for owners) and Accademia (track and winter driving academies). Given the statistical significance of the participants, we couldn't help but survey the well-heeled swells running their bulls on the 2015 Giro about what they thought of the company's gamble on a third Lamborghini model in the form of an SUV – the upcoming Urus. Will it diminish the flamboyant brand's street cred? Half said "No", citing the celebrated Porsche Cayenne parable. Half said, "What the ****?!" "It's not only a nice drive," says Alessandro Farmeschi, Lamborghini America Chief Operating Officer.

Submit your questions for Autoblog Podcast #323 LIVE!

We're set to record Autoblog Podcast #323 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #323
Lamborghini Veneno

Lego Lamborghini Sian is a life-size, 400,000-piece masterpiece

Three years ago, Lego took its model-building abilities to a new level with a life-size Bugatti Chiron model made entirely of Technic building pieces. Now the company has built another life-size supercar, this time, the Lamborghini Sian. This one went together faster and with fewer pieces, though the end result is just as impressive (and oddly, heavier). The total number of pieces used in this model was more than 400,000. And at the approximate price of 10 cents per piece, replicating the model would require around $40,000. Of course, you would need to obtain the 20 unique pieces designed specifically for this build. The other 134 piece designs are normal production Technic components. Alternatively, you could pick up the 1:8-scale kit Lego sells. It took a team of 15 people 8,660 hours to design and build the Lamborghini model. Of those, 3,290 were spent on the actual assembly. The final product weighs in at a whopping 4,850 pounds, or close to 1,000 pounds more than the real car. Lego also brought the model to Lamborghini to have the company give it a coat of paint. It's almost more impressive than the real thing. Almost. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. LEGO Speed Champion Build: 1968 Ford Mustang Fastback