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Lamborghini to reveal Aventador SVJ with new Nurburgring lap record?

We'll soon be seeing the Lamborghini Aventador Superveloce J, and rumor has it that we'll be seeing a new production car lap record at the Nurburgring to go with it. Remember, last year the Huracan Performante lapped The Green Hell in 6:52.01, then in September the Porsche 911 GT2 RS bettered that with a time of 6:47.25. Lamborghini supposedly wants its record back, and has used the track-biased Aventador SV J to set a lap about two seconds quicker than the Porsche. Both vehicles take liberties with the phrase "production car." Porsche built just 1,000 of the 911 GT2 RS, and the Aventador SV J is expected to come in numbers well below that. The Italian carmaker only built 600 of the Aventador SV. The J, in a circular bit of word logic, stands for the Spanish word "Jota," and is how to pronounce the letter "J" in Spanish. Lamborghini has used the appellation three times before on extra-special special editions: a one-of-one Miura, on 30 Diablo SE30s, which were track versions of the 30th Anniversary Diablo SE, and a one-of-one Aventador. Odds are the newest Jota will maintain respect for such limited numbers. The Aventador SV J's been captured on all kinds of video running hard at the 'Ring. Last week, Instagram user 43lambo posted on the new lap record. When Autocar asked Lamborghini about it, the carmaker didn't respond to queries. In 2015, the 630-horsepower Aventador SV set a time 12.5 seconds behind the Porsche. The SV J should up the 6.5-liter's V12 output to between 780 and 800 horsepower, lose a substantial amount of weight, and benefit from a suite of serious aerodynamic aids like a larger front splitter, that sculptured rear wing, and a high-mounted dual-exhaust blown diffuser. A rumor from a few months ago said the SV J had already set a time of 6:54 while navigating traffic and a coned-off section of track. If that's true, it seems entirely within the realm of possibility that, without interruptions, the new V12 Lamborghini could establish a record. We should find out soon. Tangential rumors also say the Lamborghini Urus nailed a 7:47 lap at the 'Ring, which would make it the swiftest SUV around the 'track, eclipsing the 7:51.7 time set by the Alfa Romeo Stelvio Quadrifoglio. Related Video:

Lamborghini rules out sub-Huracan sports car

There is a kind-of-new segment emerging in the sports car market: an area in between vehicles like the Porsche 911 Carrera and supercars like the Ferrari 488 GTB or Lamborghini Huracan. It's a space recently defined by the Audi R8 and Porsche 911 Turbo, with some newcomers rushing in. McLaren joined in with the 570S and Ferrari is tipped to be looking at a new six-cylinder Dino revival. But Lamborghini isn't in any rush participate. At least not for now, and not with a completely new model. Speaking with Car and Driver during the New York Auto Show, Lamborghini chief Stephan Winkelmann said you can "never say never" about anything in this business, but that the prospect a more accessible sports car underneath the Huracan is not currently on the table. Winkelmann pointed towards pricing and volume considerations, but we imagine there's more to it than that. The Volkswagen Group of which Lamborghini is part already tackles that segment with the aforementioned Audi R8 and Porsche 911 Turbo, and while the German giant has never shied away from flooding a market segment with overlap from its various divisions, the R8 and the Huracan are already closely related. The Lambo chief did hint that decontented versions of the Huracan could fit the bill, though. Sant'Agata's ten-cylinder model currently starts at $237,250, but the previous Gallardo started at $191,900 before it was phased out. That was for the less powerful, rear-drive LP 550-2, which could hint at a successor under the Huracan's umbrella. And that's just $7k more than McLaren will be asking for the 570S. Aside from the prospect of a cheaper Lambo, Winkelmann also told C/D that the Asterion hybrid concept was strictly a technological demonstrator with no chances of production, that the Urus crossover project is still on the table, and that the supercar market isn't growing as fast as you might think. Related Video:

Lamborghini Urus SUV traces roots to a feline predecessor

The recently-revealed Urus isn't Lamborghini's first SUV. The LM002 pioneered the super-4x4 segment when it made its debut at the 1986 Brussels Auto Show. Tracing its history requires traveling to the mid-1970s, when Ferruccio Lamborghini sold the automaker that he founded and retired in the countryside to hunt and make wine. The new owners had practically no experience in building cars. Instead of expanding the lineup, they sought to land engineering and production contracts. Lamborghini teamed up with an American defense contractor named Mobility Technology International (MTI) to create an off-roader for the United States Army. The partnership spawned a vehicle named Cheetah, unveiled at the 1977 Geneva Auto Show. The Cheetah looked like a Meyers Manx buggy on steroids that ate Jeep CJ-7s for breakfast. The shape of the body gave it unusually high approach and departure angles, while the flat body panels facilitated the task of installing body armor. "Like the cat for which it is named, this high-performance vehicle has explosive acceleration, high speed and sure-footed agility over virtually all terrain," a period brochure claimed. The Cheetah could certainly tame Mother Nature's worst side, but the brochure exaggerated its performance credentials. Power came from the same 5.9-liter Chrysler 360 V8 engine found in Dodge's D-Series trucks. Lamborghini mounted it in the back, and its 183-horsepower rating contributed to a woeful power-to-weight ratio. The eight-cylinder spun all four wheels via an automatic transmission also found on Chrysler's parts shelf. Lamborghini didn't secure the Army's contract. The automaker stood on the brink of collapse. An Italian court took control of the company after it filed for bankruptcy in 1978, and a Swiss entrepreneur later came to the rescue. The new management saw an immense amount of potential in the Cheetah and relaunched the project. Decision-makers spotted an opportunity to enter the burgeoning leisure vehicle segment. Notably, they identified a market for a Cheetah-like car in the Middle East, where a Countach was unpractical at best and a Nissan Patrol was far too pedestrian for oil barons. Lamborghini unveiled a prototype named LM001 at the 1981 Geneva Auto Show. It took the Cheetah concept a step further with an updated look, though it retained the rear-mounted engine. Built as a development mule, it illustrated the limits of a rear-engine off-roader.