2006 Lamborghini Murcielago Coupe. White And Black Interior. E-gear. 4k Miles. on 2040-cars

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2013 Lamborghini Aventador LP 700-4 Roadster

What Dreams May Come
The Lamborghini Aventador LP 700-4 Roadster left me stupefied. Despite my experience with countless other high-powered exotics on a variety of racing circuits, including nearly all of its Gallardo siblings, the all-wheel-drive, 700-horsepower flagship dropped my jaw to the ground.
Less than 24 hours earlier, I had been sitting on an airplane at 39,000 feet studying press releases about the Italian automaker's newest range-topping convertible. While everything looked spectacular on paper, I was genuinely concerned that its new cylinder deactivation system and open-roof configuration would spoil some of the fun - soften its personality, to be more specific.

Ferruccio Lamborghini's twin-twelve Riva speedboat restored [w/video]

Everyone knows that Lamborghini makes exotic sportscars, but true aficionados are also well versed in the other types of machinery that has worn the Raging Bull emblem. There are the tractors, of course, with which founder Ferruccio got his start, but the company has also marinized its high-revving twelve-cylinder engines for use on the water.
Over the years, Lamborghini engines powered many crews to offshore powerboat racing trophies, but before all of that came the vessel you see here. The 278th of 769 made between 1962 and 1996, this Riva Aquarama was commissioned by Ferruccio Lamborghini himself. It was delivered from the shipyard in 1968, complete with a pair of 4.0-liter V12 engines out of a Lamborghini 350 GT, and old man Ferruccio enjoyed using it for many years.
Following his death in 1993, the one-of-a-kind Riva Aquarama Lamborghini disappeared into obscurity, hidden away from the world under a tarp until a Dutch collector tracked it down and had it restored by Sandro Zani and his team at Riva World. The project took three years to complete, including the restoration of the wooden hull with 25 coats of lacquer applied.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.