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1971 Lamborghini Miura SV is PoloStorico's first restoration

Lamborghini is fitting in at the annual Amelia Island Concours d'Elegance, trotting out a fully restored 1971 Miura SV. This is not just any Miura, though. It's been the subject of a complete restoration courtesy of Sant'Agata's young restoration arm, PoloStorico. Wearing chassis number 4846, this Miura SV was introduced on the Bertone stand during the 1971 Geneva Motor Show – the company's new Countach was on the main Lambo stage. According to Lambo, this car is "truly a one-off," featuring parts from the Miura S alongside pioneering features that would be seen on later SVs. But who cares about its history – just look at this thing. Lamborghini has gone mad restoring this Miura, with PoloStorico inspecting each individual body panel and then finishing all of them in this beautiful Verde Metallazata – literally green metallic. The company claims that every component was restored or replaced, and that "exhaustive research" went into the process. But why Amelia Island, and why now? The head of PoloStorico has the answer. "This is the year in which the Lamborghini Miura celebrates its 50th anniversary," Enrico Maffeo said in the official statement. "This car not only illustrates the iconic appeal of the Miura, widely acknowledged as the forerunner of modern super sports models, but is also a perfect example of the expertise available in Lamborghini PoloStorico in providing the most authentic Lamborghini restorations." This Miura SV marks the first completed project for the PoloStorico team. Based on the few images we've seen, it's the start of something big for Lamborghini's vintage models. Related Video: LAMBORGHINI POLOSTORICO CELEBRATES MIURA 50 ANNIVERSARY AT AMELIA ISLAND WITH RESTORED MIURA SV 1971 GENEVA SHOW CAR Sant'Agata Bolognese, – The original Lamborghini Miura SV shown at Geneva motor show in 1971 has been the subject of more than a year's restoration by Lamborghini PoloStorico, and is presented as a finished project at the Amelia Island concours event (USA) from 10 to 13 March. The Lamborghini Miura SV (Super Veloce), chassis #4846, was the pre-production model for subsequent Miura SV production. Unveiled at the 1971 Geneva motor show on Bertone's stand (while Lamborghini showed its new Countach), the car was truly a one-off, carrying over parts from the previous Miura S and introducing new features that would be seen on later SVs. Lamborghini PoloStorico was appointed a year ago to fully restore chassis #4846 to its perfect original state.

Lamborghini builds 20,000th Huracan, looks back on eight years of production

Lamborghini is celebrating a significant milestone: It has built 20,000 examples of the Huracan, its entry-level supercar. While that number might not sound impressive, it cements the V10-powered Huracan's positioning as the Italian firm's best-selling supercar by a wide margin. Finished in an eye-catching color called Grigio Acheso Matte, the 20,000th Huracan is an STO model that was built for an anonymous buyer in Monaco, so you won't find it basking under the spotlights in Lamborghini's official museum. Reaching the 20,000-unit mark also gives the Raging Bull the opportunity to look back on an eight-year-long production run. As of writing, 71% of Huracan buyers have chosen the coupe while 29% have selected the Spyder. The model's main market is the United States; that's where 32% of examples built have been sent. Lamborghini has gone to significant lengths to keep the Huracan fresh and competitive since it started building the model in 2014. An updated variant called EVO was released for 2020; it's available with rear- or all-wheel drive, and the aforementioned STO joined the lineup shortly after to bridge the gap between the production model and the cars that Lamborghini builds for various racing series around the world. The range grew again in 2022 with the unveiling of the Huracan Tecnica, which offers a 631-horsepower V10 engine and rear-wheel drive. Keep in mind that the Huracan remains a niche model made by a small company that used to be even smaller; building 20,000 cars is an impressive feat. Lamborghini manufactured an average of 250 cars annually during the first four decades of its existence. Precisely 1,999 units of the Countach, one of the Raging Bull's most emblematic models, were built during a production run that lasted for 17 years. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2021 Lamborghini Huracan STO hitting the track

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.