2006 Lamborghini Gallardo Spyder on 2040-cars

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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Italdesign will build five of its Zerouno supercar, a carbon-bodied Lamborghini Huracan

There's a lot going on here. Italdesign is launching its new limited-production brand, Italdesign Automobili Speciali, with the crazy mid-engined supercar you see here. The Zerouno looks more like a place to keep every aerodynamic flourish the company has ever created than a car you will actually be able to buy, but they're going to sell five of them. It also reminds us of a Nissan GT-R in some ways, such as the shape of the roof, but you can be assured this is a Lamborghini underneath. Italdesign says the car is powered by a 5.2-liter V10 that will send it to 62 mph in 3.2 seconds and on to a top speed in excess of 205 mph; the engine makes 602 horsepower and 413 pound-feet of torque, just as it does in the standard Huracan. The Zerouno uses the Lambo's seven-speed dual-clutch transmission and all-wheel-drive system as well. Given the fact that Italdesign is controlled by Lamborghini and the two companies often work closely with each other, we're pretty confident this is the world's most exclusive Lamborghini Huracan. Those few buyers will be able to outfit their car to their taste with help from the Italdesign staff. And just look at all of the aero bits! We count three pairs of dive plane blades, two sets of louvered fender vents, some aggressive splitters, and what might be the world's most complex rear diffuser. The bit at the front that sort of resembles a hand vac intake is part of what Italdesign calls the Y-duct, which pulls in air at the leading edge and routes it out of two ports at the rear of the hood to produce downforce. Air flows around and through just about every part of the car, including the floating light units. The silver car is done up with tricolori accents running down the middle and lots of red trim on the exposed carbon fiber. The whole body is made of the lightweight material, in fact, meaning it should be lighter than a run-of-the-mill Huracan. Even the tires are customizable; it features new Pirelli P-Zero rubber available in a choice of white, red, yellow or metallic gray. The car is designed to be registered for street use, but an optional Corsa package turns it into a track-only vehicle and includes such additional aerodynamic aids as a dorsal spoiler. It will be interesting to see how the Zerouno stacks up against the new top-dog Huracan Performante, which is being shown for the first time at this year's Geneva Motor Show, just like the Italdesign car.

2015 Lamborghini Huracan LP 610-4 Review

For seven years, Lamborghini sold the Gallardo alongside the Audi R8. And despite sharing more with the Audi than most Italians would like to admit, the Gallardo was a true Lamborghini. Meanwhile the Audi R8 was every bit the stoic German. How did the Gallardo do it? Emotional distance. As cliche as it sounds, the Lamborghini felt more temperamental, although not always in a good way. That fiery disposition made it salacious at mere idle and a baying brute at the limit. The Gallardo's successor, the Huracan, incredibly is even closer to the R8 under the skin, but is galaxies apart from the Audi in terms of impression and intent. The R8 already has a reputation as an everyday supercar, faster than a speeding bullet, able to carry small groceries in a single trunk. With the Huracan, we wanted to find out if it offers the same benefits without dampening that scalding Italian attitude. That difference from old to new starts with subtlety: the Huracan's "dynamic wedge" shape doesn't boast; there isn't a single clingy component demanding your attention. The package fits together so well that you can't just look at one thing, you have to look at everything. There are details atop details, from the Y-shaped LED daytime lamps to the side glass that tucks into the body like an alien canopy. The designers worked to build in enough downforce that the Huracan wouldn't need active or moving aerodynamic devices. So whereas the Gallardo Superleggera looked good with a wing, putting such spoilage on a non-competition Huracan should incur one of those NHTSA-sized, $14,000-a-day fines. There are some hitches to just getting in and driving. There's no reflexive ease to the start and transmission procedures. We always need to remind ourselves of the steps to the dance and "Oh, that's right, pull this for Reverse." Lamborghini changed the shape of the Audi buttons lining the waterfall console, but it looks too close to the A4. The Italians also carried over that funky two-step process of pushing a button and turning a knob to control fan speed. The Huracan ditches Audi's stalks on the steering column by placing buttons on the wheel. The result is fiddly, but okay. It's a fine office, though. The cabin trim feels like eight different shades of Black Hole, and you sit so close to the ground that Lamborghini should offer a bucket-and-pulley system on the options list. The seats are firm and supportive where they need to be, and comfortable everywhere.