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Lamborghini begins Urus marketing push with terrain mode videos

The Lamborghini Urus SUV is coming. It's a done deal, so now the marketing push begins before its December 4th debut. Lamborghini is highlighting the Urus' off-road capabilities in the videos we're going to share with you, and that's not a bad way to start, since every other Lamborghini around has strada, sport, and corsa down pat. (That's street, sport, and track for those of you who don't speak Italian.) It's the sabbia, terra, and neve (sand, off-road, and snow) bona fides that need to be nailed down for the Urus to sell, so it's a smart play to highlight them right off the bat. Especially since its predecessor, the LM002, had fairly legendary capabilities – and prodigious fuel consumption. Expect that to be better in the Urus, whose twin-turbo V8 of about 650 hp and 600 lb-ft of torque should be civilized enough to guzzle fuel at a more measured pace. After that, a plug-in hybrid will reduce fuel consumption even further. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini's also smart to push the reveal back past the noise of the LA Auto Show, so the Urus can stand on its own four tires. We expect to see more of these drive mode videos released as we get closer to the reveal, so stay tuned. Lamborghini Crossover SUV Luxury Off-Road Vehicles Performance Videos

Lamborghini Aventador SVJ Roadster removes roof for added sound and fury

In his first drive review for Autoblog, contributing writer Jason Harper described the sound of the Lamborghini Aventador SVJ as a "GT3 race car married to a Learjet crossed with a Valkyrie warrior screaming at her husband. At full flog it's loud enough to make you wince and eradicate all conversation. It is the sound of a non-turbo V12 doing exactly what it's made for." Now, imagine hearing all that without a pesky roof in the way. That's what you'll get with the Lamborghini Aventador SVJ Roadster unveiled at the Geneva Motor Show. It is the convertible version of the SVJ, which replaces the coupe's fixed roof with a carbon fiber panel that must be physically removed and stored under the hood. There is a not-insignificant weight penalty of 110 pounds for going topless, which certainly stands in contrast to the SVJ's various weight-saving measures. Otherwise, the Roadster is business as usual for the SVJ. As a refresher, this Aventador would be the latest-and-greatest version with a track focus. Besides weighing less than the 730-horsepower Aventador S Roadster, it boasts 759 horsepower and 531 pound-feet of torque from its naturally aspirated V12. Lamborghini says the SVJ Roadster will accelerate from 0 to 60 mph in 2.9 seconds, which is 0.1 second slower than the coupe. It has a seven-speed automated manual transmission and all-wheel drive. The SVJ features the second-generation Aerodynamica Lamborghini Attiva system (ATA), which basically adds an abundance of active aero elements designed to reduce drag and dramatically increase downforce. Those elements manage to selectively channel air away from the prominent rear wing to reduce drag (and therefore increase speed) on a straightaway, while allowing the wing to do its job and increase downforce when braking. It also effectively "stalls" air away from one half of the wing during cornering to provide extra downforce on the inside wheels during cornering and therefore increase grip. For the roadster, airflow is uninterrupted regardless of whether the roof is in place or removed, and Lamborghini says the SVJ sees a 40 percent improvement in downforce compared to the old SV Roadster. Other SVJ elements include a special rear-wheel steering system, while the Haldex fourth-generation all-wheel-drive system and magnetically controlled adaptive suspension have been specially tuned. For the latter, anti-roll stiffness has been improved by 50 percent compared to the SV Roadster.

We visit the Lamborghini Museum at company HQ in Sant'Agata

Last week, Lamborghini invited us to stop by its Sant'Agata Bolognese headquarters to have a look around the factory and pick up a few technical tidbits about its new Huracán LP 610-4. It won't surprise you to learn this, but Lambo's foyer is pretty rad.
Rather than front its offices and factory with a gift shop and a reception desk, Lamborghini puts its amazing heritage on full display by offering up the corporate museum as a first impression to visitors. We had coffee in the morning and lunch after the press conference in this space, with stunning Italian concept cars and production models serving as an impressive backdrop to it all. Not wanting to miss the opportunity to share the Lamborghini collection with exotic-car crazed Autoblog readers (you know who you are), we did our best to capture everything we saw in the gallery here.
With some variation, the museum's two floors are separated by vintage: older models downstairs and newer up. When you walk through the front door, you're flanked by two of the coolest Lamborghinis in the marque's impressive history: a 350 GT to the left and a perfectly green Countach LP 400 on the right. Perhaps our favorite car in the whole joint, the Countach's Bertone body is still almost impossible to believe. Up close, we're reminded how design-driven this car is; the seats are so far inboard from the scissor doors that it's difficult to imagine that engineers ever agreed that the shape was a feasible one for production or actual driving.