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Lamborghini to reveal Aventador SVJ with new Nurburgring lap record?

We'll soon be seeing the Lamborghini Aventador Superveloce J, and rumor has it that we'll be seeing a new production car lap record at the Nurburgring to go with it. Remember, last year the Huracan Performante lapped The Green Hell in 6:52.01, then in September the Porsche 911 GT2 RS bettered that with a time of 6:47.25. Lamborghini supposedly wants its record back, and has used the track-biased Aventador SV J to set a lap about two seconds quicker than the Porsche. Both vehicles take liberties with the phrase "production car." Porsche built just 1,000 of the 911 GT2 RS, and the Aventador SV J is expected to come in numbers well below that. The Italian carmaker only built 600 of the Aventador SV. The J, in a circular bit of word logic, stands for the Spanish word "Jota," and is how to pronounce the letter "J" in Spanish. Lamborghini has used the appellation three times before on extra-special special editions: a one-of-one Miura, on 30 Diablo SE30s, which were track versions of the 30th Anniversary Diablo SE, and a one-of-one Aventador. Odds are the newest Jota will maintain respect for such limited numbers. The Aventador SV J's been captured on all kinds of video running hard at the 'Ring. Last week, Instagram user 43lambo posted on the new lap record. When Autocar asked Lamborghini about it, the carmaker didn't respond to queries. In 2015, the 630-horsepower Aventador SV set a time 12.5 seconds behind the Porsche. The SV J should up the 6.5-liter's V12 output to between 780 and 800 horsepower, lose a substantial amount of weight, and benefit from a suite of serious aerodynamic aids like a larger front splitter, that sculptured rear wing, and a high-mounted dual-exhaust blown diffuser. A rumor from a few months ago said the SV J had already set a time of 6:54 while navigating traffic and a coned-off section of track. If that's true, it seems entirely within the realm of possibility that, without interruptions, the new V12 Lamborghini could establish a record. We should find out soon. Tangential rumors also say the Lamborghini Urus nailed a 7:47 lap at the 'Ring, which would make it the swiftest SUV around the 'track, eclipsing the 7:51.7 time set by the Alfa Romeo Stelvio Quadrifoglio. Related Video:

Santa upgrades to Lamborghini Gallardo, spreads joy in LA

We understand. It's hard to slow down and really take in the holiday season, so it often comes and goes in a blur. That's especially so in Los Angeles, where almost everything moves fast and you feel like a face in the crowd. Determined to keep up with the fast pace and be noticed, one Santa Clause and his "elf" assistant decided to upgrade their "sleigh" - to a Lamborghini Gallardo (no reindeer needed).
We commend Santa's choice in the beloved Lamborghini and think Los Angelenos did notice him (though we're not sure he wanted to be approached by Freddy Krueger up there). Head below to watch Santa and his helper spread holiday joy with V10-powered goodness.

Low-rider Lamborghinis, motorcycle gangs and Yakuza make Underground Hero a must watch

Japan's Yakuza are some of the most dangerous and feared criminals on the planet, known for a disturbing level of commitment and honor. Just do some research on yubitsume to see what we mean.
Underground Hero: Love To Hate Me is a video from Luke Huxham, that takes a look inside Yakuza car culture, showing that these dangerous criminals aren't all that different from normal enthusiasts when it comes to their cars. Focusing on Shinichi Moroboshi, owner of a modified Lamborghini Diablo and someone we wouldn't be interested in angering, it focuses both on his life in the Yakuza and just what drew him towards the Diablo.
There's also an interesting look at Japan's modding culture, where neon chassis lighting is still alive and well. The effect it has on these cars, mostly from Lamborghini, is actually pretty dramatic, almost classy. The video also focuses on Bosozoku, in this case, Japanese motorcycle gangs. These aren't your Harley-Davidson riding Hell's Angels, rather, these riders lean toward tricked out Hondas and Suzukis (heavily modified cars are also a staple of Bosozoku culture).