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Lamborghini explains the challenges of putting Alexa in a 640-hp coupe

LAS VEGAS — Lamborghini and Amazon will continue their collaboration in a bid to bring an ever-greater degree of connectivity to the supercar segment, the Italian firm told Autoblog on the sidelines of CES 2020. Now that Alexa technology is available in the Huracan Evo, making it available across the rest of the range is relatively straightforward. Maurizio Reggiani, Lamborghini's research and development boss, explained adding voice recognition technology to a car like the 640-horsepower Huracan was easier said than done. "We had to split voice from the engine's sound, especially when the car is in Corsa [mode]. Alexa's engineering team spent a long time in Sant'Agata," he explained. Making the engine quieter so owners can pre-heat their oven while driving wasn't an option. The Huracan Evo released in 2019 is equipped with a relatively new, touchscreen-based infotainment system developed entirely in-house, so it was the ideal starting point. It was also one of the most challenging use cases for the engineering team, and not just because its two-seater cabin is small and noisy in the best possible way. "The V10's frequency is unique. If you take the V12 [in the Aventador S], it's much more regular. The V10's high frequency is one of the most difficult sources of sound to manage," Reggiani said. He stopped short of confirming when Lamborghini's other models will receive Amazon Alexa, though we wouldn't wait for the option to appear on the Aventador S because the model is at the end of its career, and its replacement — which will receive hybrid power — is right around the corner. Reggiani assured us adding Alexa to the Urus would be "much, much, much simpler," partly because its cabin is far quieter than the Huracan's. Why bother with technology when Lamborghini built its reputation mega horsepower? The answer is simple: Buyer demand. "We need to speak the same language as our new, younger customers," Reggiani said. "They want to ask, and to have. The car must be able to satisfy this kind of request." 

The Lamborghini Centenario is sold out

Lamborghini is expected to unveil a new supercar at the Geneva Motor Show in a couple of months. Tipped to be called the Centenario, the limited-run special will commemorate the hundredth anniversary of company founder Ferruccio Lamborghini's birth. But before it makes its public debut, the company has reportedly sold every last one. The Centenario (or whatever it's ultimately called) will be the latest in a line of limited-production supercars rolling out of Sant'Agata, following in the footsteps of the Reventon, Sesto Elemento, and Veneno. It's expected to be based on the Aventador, but with unique bodywork and a more potent version of Lambo's 6.5-liter V12 engine. The company is expected to produce 40 examples – 20 coupes and 20 roadsters – all of which have reportedly already been spoken for despite a price tag of nearly $2.4 million. The trend of selling out such high-end machinery prior to their debut is picking up steam at the top end of the supercar market. Manufacturers like Lamborghini, Bugatti, Pagani, and Koenigsegg typically show their most dedicated customers plans for what they have in store behind closed doors and start taking deposits before the vehicle is ever shown to the public. And with such limited production numbers, they sell out rather quickly, no matter how many millions the company charges for the privilege. As Autocar points out, 2016 also marks the 50th anniversary of the Miura – one of Lamborghini's most legendary models. Ten years ago the company marked the model's 40th anniversary with a one-off concept that never saw production. While Lamborghini is more forward-looking than prone to retro throwbacks, we wouldn't be surprised to see some form of tribute resurface this year.

Ducati Streetfighter V4 Lamborghini is a two-wheeled Italian mashup

Ducati has revealed its new two-wheeled mashup with parent manufacturer Lamborghini. The Ducati Streetfighter V4 Lamborghini follows in the footsteps of the 1260 Diavel, this time drawing on the Huracan STO, bringing together two Italian icons with common stylistic elements for a limited run of bikes designed for those who need as many romantic ponies as possible in their garage.  For the latest tie-up, Ducati says it applied its well-known “Fight Formula” to the existing Panigale V4 S (the latest Streetfighter makes 208 horsepower and 90 pound feet of torque) and then took it a step further, integrating styling elements that are "unmistakably Lamborghini." Depending on which generation of Lamborghini you grew up with, that could mean just about anything. Remember the '80s? Like, all of them? But in this case, Ducati and Lamborghini settled on a mix of modern styling and heritage inspiration.  Just about every part on the bike was at least breathed on if not outright redesigned. From the wheels, which are bespoke to this model, to the fender design meant to evoke the STO's air intakes, virtually everything you see is unique. Many of the smaller bits are made from carbon fiber (including the tail, tank cover and toe caps) and the STO emblem is displayed subtly (believe it or not) on its flanks.  The livery includes the #63 (as on the Diavel) in a nod to the year of Automobili Lamborghini's founding. That's also the number Ducati used to determine the number of units it would produce: divide 630 by 10 and voila. Ducati says it will also offer an even more-limited series of one-off designs for (you guessed it!) 63 lucky Lamborghini customers who will get the opportunity to match their bikes to their existing (or forthcoming) cars.  Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.