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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

2023 Lamborghini Huracan celebrates 60 years with 180 special-edition cars

A person's 60th birthday is the diamond jubilee, considered one's entry into the golden years and the autumn of life. Lamborghini's blowing out its 60 candles this year, the new Revuelto proving the Sant'Agata Bolognese automaker plans no such dissolution. The next phase of the party involves the 2023 Huracan 60th Anniversary Edition, three limited-run specials numbering 60 examples each put together with custom color combinations and badging. Dicing matters further, each limited edition comes in two color configurations, making a total of six across the range, all embellished with "1 of 60" plaques in carbon fiber and the "60th" on the bodywork and seats.  Both versions of the hardcore Huracan Super Trofeo Omologata (STO) are said to be inspired by vibrant sportwear and the iconic two-tones of athletic team kit. The first version is all kinds of blue, something like the Squadra Azzurri Italian national soccer team. This one gets Blu Aegeus bodywork with Blu Astraeus contrasts, and can hit the hat trick with exposed carbon fiber trim in Blu Mira. The interior is in Nero Cosmus (black) and Grigio Octans (gray) Alcantara, offset by Nero Ade (another black) trim and Blu Amon (another blue) embroidery. The second Huracan STO does its showing off inside. It goes for a muted Grigio Telesto (gray) and Nero Noctis (yet another black) with traditional carbon fiber accents. This cabin comes in Nero Cosmus and Grigio Octans Alcantara, the leather accents and stitching in Rosso Alala (red). A set of 20-inch forged aluminum Hek rims in matte black complete both. The Huracan Tecnica looks to motorsports liveries and the Italian flag, called the Tricolore. One variant wears Grigio Telesto (another gray) bodywork with Nero Noctis and Rosso Mars (another red) details. Opening the door reveals a Nero Ade Alcantara cabin with Rosso Alala accents. The other variant comes in Bianco Asopo (white) bodywork with double stripes in Verde Viper (green), the cabin in Nero Ade Alcantara and more Verde Viper.  Finally, the Huracan EVO Spyder remixes the arrangements on the other cars. Going back to the blue well, one version's dressed in Blu Le Mans bodywork adorned with Bianco Isi (another white) details. The cockpit sticks with the popular Nero Ade Alcantara, this time punctuated by Blu Amon embroidery and piping in Bianco Leda (another white).

The fastest SUV in the world is a Lamborghini

Lamborghini just unveiled the Urus. It’s the second SUV in the Italian sports-car makerÂ’s history. Urus will cost around $200,000 when it hits showrooms in the spring of 2018. For more detail head over to https://www.autoblog.com/videos/ Lamborghini SUV Autoblog Minute Videos Original Video urus